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Women’s Boutique Shoe Store Business Plan Leave a comment
One, Two, Step! We only carry the best quality women’s shoes and accessories. Our selection will range from the basics of comfortable flats and sandals to the trendy style of stiletto shoes and boots. We will be purchasing from both manufacturers and sales reps in a variety sizes, colors and styles to meet the needs of our customers. Shoes will account for the largest percentage, followed by accessories.
One, Two, Step! Chloe Goodlowe is the sole proprietor of the business. One, Two, Step! will be located at 123 Shoe Lane in Houston, TX, temporarily, until it is vast enough to expand into a store of its own, located in West Houston.
The hours of operation for Monday to Friday are 10 a.m. – at 6 p.m. Saturday is 10 a.m.. – at 8 p.m. Sundays are closed. Our website and VIP Showcase Events will allow customers to order directly. There will be extended special hours designated during Christmas holiday shopping season.
All merchandise will comply with the company’’s mission. For the introduction or elimination of certain brands, styles, or sizes, management will depend on customer feedback, sales reports, and suggestions from customers.
The Concept
Recognizing that quality shoes in large sizes are very scarce, it is important to use larger shoe retailers like One, Two, and Step! You will target niches to reduce the competition.
One, Two, Step! There are three keys that will lead to success. The first is to establish high-quality, high-value relationships with its suppliers and customers. Their products must be delivered on time and reliable. A reliable administration of an organization is the last key to achieving success. This small business plan is designed to give you the structure needed to realize this last key.
One, Two, Step! The business is initially set up to be a home-based venture with plans to eventually expand to a shop/boutique. This will be the most cost effective arrangement, yet provide the requisite amount of service and support.
Market
One, Two, Step! will increase at 3% and there’s a lot of potential clients right now, patiently waiting for the business to start. One, Two, Step! We are different than other retail shoe shops in that we are always less expensive than our competitors but maintain high-quality shoes.
We will also offer a sales promotion every month, such as:
- Buy one and get one for half the price
- buy one, get one free
- Get half off for shoes from the last season
- #8220One, Two, Step!#8221 dollars (each $50 purchase gets the consumer an additional 20% off their next order)
The future will be One, Two and Step! Future, One, Two and Step!
The Sales Strategy
Our marketing budget will not exceed 5 percent of our annual gross revenue. We will utilize a range of methods including website with free shipping, postcards business cards and word of mouth.
Objectives
The goals of One Two Step! are:
- To market trendy, elegant shoes, ranging from sizes 5-13, that will cater to the needs of the everyday woman.
- Receive a 50% profit margin in the first year.
- Customer service is measured by repeat and new business. Our goal is for 50% of our customers to return within six months for additional purchases. We also aim to make multiple sales. 30% of non-running sales and 60% of running shoes sales will be accompanied with an additional purchase.
- To realize a net loss of $5,000 in year one and $15,000 the following year.
Mission
The One, Two, Step! mission is to offer quality, name brand shoes and accessories in an assortment of sizes and styles to accommodate the chic in every woman.
Keys for Success
In order to succeed in the women’s shoe industry One, Two, Step! must:
- You can have a variety of styles and sizes of shoes to suit the personality of every woman.
- Offer personalized, top-quality customer care in a Southern hospitality atmosphere.
