Shaved Ice Beverage Business Plan Leave a comment

Ice Dreams will also sell soft drinks and frosty Latin beverages called licuados. Shavedice is the new hottest dessert since frozen yoghurt! Shave ice is rapidly heating up and showing no signs of cooling.

Shave-ice has been around for a long time, first in Asia, then in Hawaii. People would use a razor to cut the ice, creating a hard, white snow. Then they’d top it with fruit juices to create a refreshing treat. You couldn’t keep this recipe a secret. The popularity of shaving ice has increased in recent years.

Shave ice differs from a regular snocone because it is made by small counter-top machines that slice the ice instead. This creates a finer ice than real snow. The snow is then put in a bowl or cup, and filled with high-quality tropical fruit flavors. Because the snow is so soft the syrup is held within its tender texture versus settling to the bottom like traditional sno-cones. It is best to use a spoon for the syrup as it will absorb into the snow.

Because shave ice is so tender and made with the thickest, best-tasting tropical fruit flavors, it is preferred by adults and children of all ages and ethnic backgrounds.

On privately owned commercial property located on Highway 86 (Adams Avenue), El Centro, California, a drive-through store will be constructed. Other products which will be incorporated into the business including beverages (soft drinks and licuados).

1.1 Objectives

1. To build a drive-through structure (12’8242 x 20&#8242) on privately-owned commercial property (50&#8242 x 120&#8242).
2. To generate a net profit of at minimum $50,000 by the end of the third-year of operation.
3. To sell 20 different Mexican and tropical flavored syrups.
4. To sell other products like soft drinks and licuados.

1.2 Mission

Ice Dreams will be selling shaved Ice in El Centro, California with 20 different flavored syrups and soft drinks. The retail customers will be from the low-to-mid-income group and range in age from children through to adults.

1.3 Keys to Success

Here are the keys to success

1. It will be the only business of its sort in El Centro.
2. Business will be located on a major city highway, next to several housing developments, the city pool, near schools and parks, and along a major restaurant and motel strip.
3. A wide range of Mexican and tropical flavored syrups will ensure high quality product.
4. Potential expansion opportunities exist for businesses in other Imperial County towns.
5. El Centro has warm to hot weather seven months out of the year.
6. Highway 86 has 48,300 vehicles in two-way traffic each day.