Packaging and Shipping Business Plan Leave a comment

AuctionShipper is a start-up packaging and shipping organization that caters to online auctions such as eBay as well as offering regular shipping services to walk-in customers. AuctionShipper will be known as the reasonably priced, environmentally sensitive, convenient service provider.

AuctionShipper recognizes three keys to sustainable success. It will provide a service that is needed by the market. This it will do by providing affordable packaging and shipping services. The second will ensure that its services are as simple as possible. If they don’t offer the best solution, customers will not stay with them for long periods. This is why you need to have strict financial controls.

AuctionShipper will target three groups of customers, new eBay users and advanced eBay users. Each group will have different reasons why they use AuctionShipper. Recognizing the two distinct groups, they will target differently. New eBay users have 11,216 possible users and a 15% annual growth rate. Advanced users, on the other hand, have 8,097 customers and a 9.9% annual growth rate. The last group is all customers with a growth of 7% or more and 23,221 potential clients.

AuctionShipper is facing two types of competition. The first comes from mom-and-pop stores that offer shipping and packing in addition to core services. These shops often offer shipping as an additional service. The second form of competition is from franchise operations that focus on packaging and shipping. There are many other competitors in this area and most of them offer expensive shipping options. These service providers appeal primarily to those who value convenience but are willing and able to pay for it.

AuctionShipper is headed by Jack Paacker. Jack is an experienced entrepreneur and started his first company while still in college. Jack will make the most of his MBA and experience in running his own business. AuctionShipper’s success is dependent on his experience and education. AuctionShipper’s second year of revenue will bring in $185,000, and then rise to $285,000 year three.

1.1 Objectives

• Be the leading auction shipping service.
• Reach profitability in the first two year.
• By year three, market penetration should be 15%

1.2 Mission

AuctionShipper is striving to be the leading auction shipping service. This will happen by offering competitive prices, speedy and environmentally responsible service, and maintaining 100% client satisfaction.

Success Keys 1.3

• Offer a service that is needed by the market
• Be as convenient as possible.
• Employ strict financial controls.