Movie Theater Business Plan Leave a comment

Falls River, a small town, lost its last movie theatre 10 years ago. Residents who wish to go to the movies now have to drive around 30 miles. And once they get to the theatre, it is usually a large antiseptic mega-plex, void of character.

Falls River Theatre will offer Falls River residents an exciting, local theatre. The second run of most popular films in two markets will be shown: young adults as well as families. The historic theatre building built in 1936 that was the home of the acting companies is the building that will house this facility. The building has been used for community functions sporadically since its closing. Before its grand re-opening, the owners will restore the building to its former glory as one of the town’s main destinations for evening entertainment.

Steve Brinksman & Samantha Farmer have the capital, experience and skills to make this theatre successful. Samantha has managed a large movie theatre for seven years. She is skilled in movie selection and theatre management. This experience helped her to establish important relationships with industry leaders. Steve has the skills and the ability to refurbish and modernize the building in order to make it welcoming and comfortable.

We see modest profits in the second year despite a large initial investment from our owners.

1.1 Keys to Success

• Proper film selection for the theatre’s audience and environment.
• Revenues are generated from a combination of classic movie fare as well as quality snacks or beverages.
• To control costs, it is important to manage your internal finances.
• Great customer service.

1.2 Objectives

• The first year saw healthy sales, and the number of customers increased by more than two-thirds in the second year.
• Concessions can generate excellent revenues.
• Stable profit margin and modest profits by year 2.

1.3 Mission

Falls River Theatre’s mission is provide small-town entertainment in big cities. Customers will be able to relax and enjoy high-quality second-run movies within walking distance or driving distance from their homes. This is a convenience that Falls River residents have had to do without since the local theatre closed eleven years ago.

We want to please the community (who can wait for a few weeks to watch their favorite movies but don’t want to spend big-city, new release prices). We will also provide our customers with satisfying and reasonably priced snack foods and beverages.