Miniature Golf Course Business Plan Leave a comment

The Business

Sammy’s Family Entertainment Center features a natural-looking miniature golf course that acts as an anchor for additional attractions. Family Entertainment is a very profitable industry and has grown rapidly in the past few years. This is due largely to a trend within the country to return to family values. The video arcade, miniature golf course and climbing wall will be the initial profit centers. Food service is also a possibility.

Within a radius of 15 miles from the Firefly County site, there are 150,000 residents. One of the fascinating facts about miniature golf is the diversity of its customer base. While children and their families may be the anchor, seniors, teens, as well as corporate customers, can bring in significant income. A variety of fun promotions keep the business profitable during the entire season. Although our marketing plan was based on other successful plans in this industry, we will make some changes as we launch the business. Our construction specialists Mulligan-Bogey Leisure Builders include a marketing strategy that includes completion of a golf course. This plan incorporates input from over 200 golf course owners. It shows the most successful marketing campaigns being implemented across the nation.

Management

Michelle and John Putteer both have extensive experience in financial management, personnel management and small business ownership. The miniature golf course has a maximum of one person per day and two to three persons during peak hours. Management is made easy by the small staff requirements, which makes it easier to manage and reduces employee costs.

Financial

Miniature golf course owners can make quick profits because of the low inventory and low running costs. This business will be profitable with conservatively projected first-year sales projections.

Investment Goals

Sammy’s will be operational after an initial investment by John and Michelle Putteer, and a long-term loan. One local commercial lender expressed interest in the concept business. John has also received interest from local investors in the chance to invest in it.

1.1 Keys To Success

1. This is a highly visible and well-trafficked location near the heart of our service area.
2. Friendly, happy employees providing superior customer service.
3. A community that can be proud of their safe, clean environment.
4. Enjoy having fun while providing a high-quality product.

1.2 Objectives

Sammy’s mission is to provide a safe, relaxed environment for family and friends to share quality time and engage in outdoor activities.

The following objectives are possible:

• April 15th: Business open
• Be financially successful in the first year.
• First year sales above par.
• After three year operation, add a Go Kart track.

1.3 Mission

The Mission of Sammy’s is to provide THE fun, affordable, family entertainment center for community members living in and around Firefly County.