Maternity Clothing Online Business Plan Leave a comment

ExpectingU.com, a brand new online business, offers fun, comfortable and easy-accessible collegiate maternitywear via an eBay store and our own website.

Mary Lenton, the owner, has more than 10 years experience in business management, channel market and high-level selling. Because she believes in the product, Mary Lenton will finance the business with her own personal capital. ExpectingU.com was actually founded by her after she searched for the product herself while pregnant. Research amongst over 500 mothers suggests that such products are in high demand. ExpectingU.com holds a number of ad spaces commitments from various online expecting sites. There are also dozens leads for direct sale and public relations.

Targeted market: Pregnant women who love sports, or are married to sports fans. Friends and family of pregnant women who will purchase the shirts as gifts.

In the first year, sales projections for ExpectingU.com are estimated at $1,094,635 for the first year and net profit is projected at $343,517.

For products sold directly on our website, our gross margin is approximately 71.5%; for items sold through the eBay store, it’s 67.2%. This is a substantial increase in gross margin than the Industry-standard gross margin for maternity clothing. Our product’s simple design allows for outsourced manufacturing that is both cost-effective and efficient. We can also charge premium prices because of our unique concept.

Although we will pay an estimated $48,000 in eBay fees in the first year (roughly $1.30 per item sold), we will more than make up for this amount in savings, both in marketing costs and in expenses for website development and maintenance for our own site in the first year. We will be able to establish a strong customer base thanks to eBay’s brand popularity and built-in tools that allow new merchants to sell our product.

1.1 Objectives

1. You can create a unique maternity product and have them available in 75% Division 1 football schools’#8217s collegiate logos by year one.
2. Generate retail sales of over $1,000,000 in year one, both on our site and on our eBay store.
3. Maintain a gross margin of over 65%.
4. To receive 100 positive feedback from eBay customers within one year.

1.2 Mission

To provide fun, comfortable and readily accessible maternity collegiate apparel for women who wish to support their favorite college teams, even while they are pregnant.

1.3 Keys to Success

1. ExpectingU.com offers a line of unique maternity shirts with the logo or mascot of NCAA Division I football clubs. These products are highly sought-after, but they do not yet exist in mainstream retail.
2. ExpectingU.com will fulfill the demand for maternity collegiate shirt by maintaining an inventory level that allows for immediate shipping.
3. ExpectingU.com will run a targeted marketing campaign in order to increase awareness about the site and its products.