Marketing Strategy Business Plan Leave a comment

Opportunity

Problem

Cambridge start-ups need help in deciding how to market their businesses and build them into a profitable business. Research has shown that these businesses often fail because they lack the resources to make the right decisions. They can be helped to keep people employed and the economy strong.

Solution

The Cambridge Strategy Group (CSG), L.L.C. This company provides marketing and management consulting services for small and emerging companies looking to improve their chances of success.

Market

The market’s customer needs are what define the target market. There are also the forces that operate within the market. Market attractiveness is determined by market size, market growth and potential profit.

Competition

There are many Cambridge rivals that can be categorized into four types: segment rivals or market rivals, generic competitors, and structural opponents.

Why Us

The Cambridge Strategy Group focuses on helping emerging and small businesses realize their full potential.

Expectations

Forecast

The market for Cambridge Strategy Group’s services is huge. The three founders plan to initially work part-time in this venture and continue their full-time jobs at other companies. We will continue to evaluate the best way to expand our operations.

Financial Highlights by Year

Finance Required

The contributions of the three managing directors total $115,000. John Gordon will contribute $40,000; Todd Kuczaj and Ben Cordell will each contribute $40,000; $35,000.