Internet Media Advertising Business Plan Leave a comment

Truckbay, LLC, is a Limited Liability Company that was founded in October 2002 under Nebraska laws by Jim Bell, John Bell, and is currently based out of Nebraska. Truckbay.com’s new business model is to be a light-equipment listing service on eBay Motors, and then build a network of linked websites that will increase sales and exposure. Truckbay.com should be the number one classified listing service for the global light equipment market. It is important to get the most views for each listing.

Truckbay.com was founded October 2002. Truckbay.com was launched after a five month software development phase. The core business model of Truckbay.com is currently a recurring monthly income from a member fee that light duty truck dealer pay. The membership fee gives access to an exclusive e-community consisting of like-minded dealers who use this software to buy wholesale equipment online.

Truckbay, Mr. Y., and Mr. Z. were discussing a merger plan in September 2004. This discussion was intended to examine the benefits Truckbay would get from a consulting agreement with them. Mr. Y and Mr. Z founded Company X in early 2000. Company X became the most successful listing service for eBay Motors, capturing over 21% of their total automotive listings in their brief history. Company X decided to sell their company in January 2003 to eBay Corporation, resulting in a return of over 800% for their original investors. Truckbay’s success in Search Engine technology as well as their expertise in eBay Motors are perfect complements. Truckbay’s 15% ownership is being granted to Company X, which will contribute capital, business and technical consultancy, as well as a venture capital pool.

Truckbay will be focusing on four key markets for our online classified advertising solutions.

• Light Truck Dealers
• Fleets
• Financial Institutions
• Individual owners

Our most important customer group are Dealer Principals as well as Sales Managers in Light Truck companies. The Sales Manager is usually responsible for distributing the large advertising budget to the best sources of lead generation. They are open to finding new sources, but they want an immediate return on their investment. Truckbay will generate immediate leads, and sales by leveraging eBay Motors’#8217; huge marketplace and other multichannel linked sites.

Considerations for Financial Planning

After-tax profits in 2007 will come from the customized marketing strategy and market research described in this plan. By 2008, the eBay Motors light truck market will have a market share of 20%. We are operating on a cash basis, accepting pre-paid listings only.

Truckbay is looking for venture capital funding in the amount of $475,000 to take 19% equity. An IRR of 109% is expected, and an investor’s final valuation of $1.043,100 in 2007 will be $1,043,100. This valuation is based on earnings-based projections that were made from the same period in Company X’8217’s history. Truckbay is expected to be sold within three to five years to a related company (such like ebay).

1.1 Objectives

Truckbay is a global online classifieds advertising company whose primary goal is to target the heavy truck and other equipment market. These are our key goals:

1. Leverage eBay Motor’s marketplace to gain rapid market exposure in this large niche industry.
2. Make use of cutting-edge Search Engine technology in order to increase viewership
3. To build long-term loyalty, offer an affordable, turnkey eDealer suite online services.

1.2 Mission

Truckbay, a commercial enterprise, exists for the purpose to generate profits and sales for its owners, managers, staff, and investors. Because Truckbay is a service business, it also exists to serve its customers.

• The company is the leading online advertising platform for the global heavy equipment and truck market.
• The company will be partnering with industry leaders and experienced consultants.
• Our customers will always receive a valuable service that utilizes the latest in technological advances.
• Our team will consist of high-energy, results-oriented people who are trained to be the best.
• Our

Team will have the opportunity to thrive and grow in a dignified environment.

1.3 Keys To Success

We believe that our main keys to success include:

• To drive traffic, use key Search Engine technology
• eBay Motors can be leveraged to drive traffic
• Positive team work environment
• A team of skilled managers

We will minimize certain risk factors by:

• Low overhead structure
• A draw sales team is better than a commissioned one
• A proven business model that has worked well is a good starting point.