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Houseboat Rental Business Plan Leave a comment
Houses On The Lake will create a competitive business model for vacation houseboat rental on Lake Shasta in Northern California. Instead of buying houseboats, the company will rent out small housesboats to young couples and families (up to six persons) from their existing owners. To be competitive with luxury vacation boat companies, the company will offer other services such as rental of houseboats to vacationers and moorage. The business must acquire loans to launch.
Robert Hopkins, the founder and owner of the business, will make it profitable within its second year. The company will also be very profitable in its third year. Rent rates will be very low for the market and start at about $600 for three days in an off season.
Objectives
Houses On The Lake is launching its business with three vacation homeboats. Houses On The Lake aims to achieve these objectives in its first three-year period:
- Rent land for marina and marina facilities
- Make a pool of eight houseboats available for rent from their current owners
- Steadily increasing revenues every year
- Achieve a 50% retention rate of customers from year 2 to year 3
Mission
Houses On The Lake will offer competitively priced vacation houseboat rentals oriented for families and couples to enjoy Lake Shasta, California. Through a range of activities for both individuals and groups, Houses On The Lake will offer couples and families the perfect balance between relaxation and excitement.
Keys to Success
These are the keys to success in the holiday houseboat business
- The rental boats must be kept in perfect condition to preserve the luxury of the accommodation.
- Family-friendly activities and services in a variety of formats
- Seasonal pricing encourages year-round use of the boats
