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Horse Training Business Plan Leave a comment
The Company
Ereidi Farm was established as a home-based side-business while the owners raised their young children. Due to her experience in the sector, she was well-suited for the farm’s services. Ereidi Farm is a high-quality thoroughbred breeding and training facility that specializes in highly customized care programs for each horse’s individual needs. Ereidi Farm has always focused on its clients and their equine investments and genuinely enjoys assisting clients.
Our commitment to our customers is long-term. It has never been about the sale. Our farm has decided to relocate to a larger facility due to high demand and is currently incorporating to improve the accounting side of business management.
Ereidi Farm provides services to its market, including breaking and training young racehorses and broodmare and rehabilitation for injured racehorses. No horse is forced to go through a program because it doesn’t suit them. Our horses graduate with confidence, health, and a relaxed attitude about the work. We offer exceptional care to foaling and pregnant mares. We will accept high-risk mares. In fact, our farm has always had a 100% live foal yield every year. Even though we do foal out older and more complicated mares, they are taken very well care of. Our rehabilitative services include horses from all areas of the region who come to our farm to receive therapy and post-operative care.
The thoroughness of our care insures that these athletes recover completely with minimal complications. All of the horses rehabilitated by the farm have gone on to useful careers, many returning to racing and running in improved form. Our home-grown sales reflect our owner’s knowledge in equine breeding. Horses from the farm’s breeding programs have won races at the first asking and have done well in training. They are bright stars and have done a fabulous job representing the farm and their owners. We offer a “ ”?Full circle service for our clients. Their success is our commitment, which is long-lasting and unmatched in the racing community. We are aware that their success is our success, and this is something we deeply value.
The Market
The United States is seeing a steady growth in the thoroughbred market. With the passage of slot machine legislation, Pennsylvania’s racing industry is set for explosive growth. The demand for Pennsylvania-bred horses and the need to train them is increasing. Pennsylvania wants to be the best racing state in America, beating all other states in terms of its purse and bonus money awards. This is driving large numbers of horses to Pennsylvania, and increasing the demand for facilities to accommodate them.
This, combined with the decline of historically strong racing state programs, has led to a frenzy of activity by owners of breeding and racing stock from these declining states looking to relocate. We have targeted these owners as well as brand new investors and Pennsylvania owners looking to upgrade their programs as clients for our expanded farm. We promote venues that are used frequently by the target market through our marketing programs. These programs are designed to bring potential clients to our farm, the location where sales are most frequently completed. We know that technology is necessary to compete in today’s markets. We have welcomed its use with open arms and been successful.
Financial Projections
While we started with a small farm for specific reasons, now we are looking to expand and use all of our abilities. His husband is currently serving as the parts and support director for his business. This includes $13.3 million worth of parts and maintenance and large inventory. He is responsible for 65 employees. He will be mentoring the owner regarding financial matters.
In summary, the financial projections represent the growth that will occur upon
the relocation of the farm to its new world class facility. They show the potential for future growth by securing a facility big enough to handle the ever-growing marketplace. We expect profit for two reasons. First, we timing our market expansion in a crucial time when the Pennsylvania thoroughbred breed industry is entering its biggest growth phase. Second, our services to clients, and their bloodstock, are outstanding. It is simply amazing.
1.1 Keys To Success
A targeted marketing plan that utilizes both modern and old formats.
Our clients will be satisfied with our high quality facilities.
Delivering the quality service we promise in our marketing and facility photos. Ereidi Farm has built its name by exceeding clients’ expectations. Unsurpassed in the industry is our attention to detail, and our dedication to our clients.
1.2 Mission
Ereidi Farm was established to help clients increase their chances of investing in thoroughbreds. They provide high quality care, personalized care, and training programs in safe facilities that are staffed by skilled, caring staff. Everyone at Ereidi Farm has a deep commitment to our clients. We believe that constant communication, unquestionable integrity and our ability to provide “Full Circle” services are the hallmarks of the success and growth of our farm.
1.3 Objectives
- A turn-key facility can be purchased with financing if it is situated on a parcel in a development area. The facility must be of genuine value and can sell at a lower price than the construction cost. Good access to the interstate must be possible, both locally or regionally. It is important to locate land that can support a horse farm.
- Closed sale of farm property to raise approximately $300,000. Capital to reinvest in business expansion.
- Relocate to a larger facility and achieve break-even within one year.
- Maintain a comfortable net profit in the second and third year.
