Home, Garden Gifts Online Business Plan Leave a comment

J-J Enterprises is owned by E. Jane Prenuer and her husband, John A. Prenuer. While primarily operating the Web store, Country Crockery at www.countrycrockery.com, the owners are also vendors at consumer gift shows, home and garden expositions, summer fairs and festivals; these events help us to promote the Web store. By the end of the third season, both online visitors and purchases have increased significantly over the previous year, despite the difficulties of a slow recovery of the national economy.

J-J Enterprises owners believe that the continued growth of their business can be achieved with:

1. Major overhaul of the Web Store (already in progress) with increased promotions
2. Sponsoring special community events, and fund-raising for local organizations
3. Renovation of an existing building for safe storage and efficient packing and shipping.
4. Increasing the number/events targeted at upscale consumers.
5. You can get lower prices by purchasing regular and seasonal inventory in larger quantities.

While the sales growth was expected and well-welcomed, it’s too late to make financial recovery of any debts. We require financing to finance the renovation of our barn storage area, eliminate outstanding debts, open credit lines to purchase product and advance payments needed for renting space at market events such as festivals and shows. Finance will allow us to seize opportunities to purchase and sell “ground floor” products before they are made available by other vendors on the circuit.

In the local community, there are limited opportunities for unskilled employment for young people. High school students are expected to be employed for packing, shipping, stocking, and other business-related activities. These students can benefit from our experience and education, and we hope to be role models for them, encouraging them to further their education or pursue their ambitions of entrepreneurship. In addition, we will be sponsoring special events (i.e., “SummerFest,” 4^th of July activities) and fund raisers for local organizations (schools, churches, other groups).

Our two main suppliers manufacture in the United States, so our sales are contributing to keeping jobs in America. We continue to find American-made products that are affordable and profitable and direct-buy these products. With adequate funding, we can also obtain high quality, easily-sold merchandise that is suitable for fundraisers.

We need $40,000 in long-term loans for renovation and restoration of the barn to be used as a warehouse. In addition, we want to keep positive cash balances during the time that we are busy with the renovation.

1.1 Mission

Mission

Country Crockery celebrates the home. Our mission is to bring unique home accents and gifts at a reasonable price to the style-conscious and quality-conscious consumers. We will make it easy for our products to be found online as well as at festivals and other events.

Customer Creed

Country Crockery takes pride in its customer service, good communication, and guaranteed satisfaction of consumers’ purchases.

Employee Pledge

Our employees will find a welcoming and fair workplace that rewards hard work and provides opportunities for training in various business activities.

1.2 Objectives

1. Continue to offer exceptional quality home products and gift items at reasonable prices on the Internet as well as at consumer home/giftshows;
2. At the end one year, you must generate at least $125,000 in total revenue
3. Expand and maintain a Web store to increase revenue to generate attractive purchases by year five.
4. Achieve an annual growth rate in the second year of approximately 45 percent
5. Realize an annual growth of approximately 20% in year three and each year thereafter;
6. Establish a customer base in a particular road show circuit that includes 24-36 shows per annum: Home & Garden Shows and Shipshewana on The Road. Summer Festivals/Arts & Crafts Shows.
7. You can find additional quality products you would like to add into our product portfolio.

1.3 Keys to Success

These are the primary factors that will determine the success of a company: