Home Accessories and Gifts Business Plan Leave a comment

Dan Carithers from Atlanta is one of the most respected interior designers in the country. He said, “If I had $500,000 to buy a room, I’d spend $400,000 on accessories.” . . A sofa’s a sofa, a rug a rug, but accessories are how you can sense what a person is all about. They are the most important ingredient in decorating . . . It’s the accessories that make you feel like you are at home. Source: Atlanta Magazine Shops Fall 2001

The Scarlet Tassel – A start-up retail shop that offers unique home accessories, gifts and other products to consumers looking to create a home environment that feels like home. The Scarlet Tassel intends to be located in Sandy Springs/Lower Roswell. They cater to middle and upper-class consumers looking beyond national gift and accessory chain stores to find unique expressions that express their personal style. The customer experience will be enhanced by the unique products and unrivaled customer service. In Year Two, The Scarlet Tassel will develop its online presence at www.thescarlettassel.com. The Scarlet Tassel, which will be shipping directly to its web customers, will make the transition to ecommerce in year three. The Web will extend the store concept.

The Scarlet Tassel expects to grow at a steady rate of total revenue for year one. Year Two will be devoted to developing services and marketing plans. The Web presence will also be developed so that a 30% increase in growth is possible. Year Three’s expectations for growth are approximately 20%, with ecommerce development and constant consumer awareness. Both owners feel that these expectations can be achieved and are realistic.

Shelly Dozier McKee and Deirdre Stab bring together 36 years’ experience to the venture. This expertise includes merchandising as well marketing, buying, forecasting, operations, and import sourcing. Scarlet Tassel, Inc., a S corporation. Shelly, Deirdre, and Shelly have a 50% stake in the business. To make The Scarlet Tassel a reality, additional funding is required for asset acquisitions and start-up expenses.

1.1 Mission

Mission of the Company

The Scarlet Tassel, a celebration of the home is a store for quality- and style-conscious consumers. We provide home accessories and gifts that are unique, affordable, and eclectic. Our goal is to create a fair return so we can continue growing and expanding our community involvement.

Customer Creed

The Scarlet Tassel is a tool that will empower, inspire, and help you to express yourself within your home. We hope you’ll trust us to help you create a personal home environment through custom services, smart pricing, and a feeling of trust.

Employee pledge

Employees will experience a positive, fair, creative, and supportive work environment.

1.2 Keys for Success

These factors are the primary keys to company success.

• Selling products that offer quality and value to consumers while allowing for personal expressions of style.
• PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.
• COMMUNICATE with our customer base through print magazine advertising, postcard mailings and via our website.
• ESTABLISH a friendly, welcoming and easily accessible website and storefront that will position us as the best choice for our products and other services on the internet and in the marketplace.
• Ensure that daily management practices reflect The Scarlet Tassel’s values so that a growth-oriented and successful business can be developed.

1.3 Objectives

• Maintain a direct cost of sales of 45% or less, and gross margin of 55% or greater.
• Maintain operating expenses at the same or less level as plan.
• In Year 1, generate $626,000 total revenue
• Develop an Internet presence in Year Two.
• In Year Three, make Internet presence your e-commerce platform.
• You can achieve an annual growth rate in the second year of around 30%
• For Year Three, expect an average annual growth rate around 20%