Healthy Restaurant Business Plan Leave a comment

Kona-Q, a fast-casual restaurant serving healthy, fresh-grilled meats and vegetables, is known for its fast-service, casual dining. Salem will be home to the first store. We have ambitious growth plans, with one new store opening every 12 months. Kona Q, an Oregon Corporation is led by Kevin Anderson.

The Market

There are two types of market segments: individuals and families. The majority of dinner business will be with families, while the majority of lunch business will come from individuals. The family segment is increasing annually at 9% with 26,585 potential customers. The individuals have a 8% growth rate with 33, 654 potential people within the segment. Kona-Q will be operating within the fast-casual niche of the restaurant industry, competing against fast food and traditional sit down restaurants.

Services and products

Kona-Q provides an unmet dining experience. Every patron receives excellent customer service that encourages them to return. The menu is quick, simple, healthy and easy to prepare.

Competitive

The customer experience is extremely important as an effective way of distinguishing Kona-Q. This will increase repeat business. The second competitive edge is Kona-Q’s offering of fast, healthy food.

Management

Kevin Anderson has spent seven year in the restaurant and food service industry. Lewis and Clark College gave Kevin a double major in accounting and entrepreneurship.

Sales for the years two and three are projected to be $255K and $475K, respectively. The third year’s net profit is 9.07%.

1.1 Mission

KonaQ’8217 is determined to be the top fast-casual food restaurant. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.

1.2 Objectives

• To become the premier fast-casual restaurant in every market entered.
• To open a store new every 12 months.
• To provide high-quality food at an affordable price.

1.3 Keys to Success

• Offer simple, delicious menu items.
• Treat each customer as if they were your only customer.
• Use strict financial controls.