Fitness Equipment Business Plan Leave a comment

Circuit Fitness Importing was established as an Oregon LLC. The company was founded to become the exclusive importer, through Oregon registered LLC, of Esercitazione Diritta (Exercise Standing), fitness products from Wega Corporation. Circuit Fitness Importing has been granted exclusive rights to import this patented equipment. It is already popular in Europe and the U.S.A.

The Market

American sports goods have a lower market share than the American fitness market. It has sales of $5.8billion. This equipment has been used and accessed by a significant number of people over the last 10 years. Americans are starting to see the importance of exercise and healthy eating habits on a larger scale. Thus, the popularity of fitness is rising. Circuit Fitness Importing identifies three customers who are particularly appealing:

• Distributors- These distributors account for 60% in the total sales of fitness gear. These sales are made primarily to fitness clubs.
• Health Clubs: This segment represents another large customer segment and is expected have $565 Million in sales in Year 1.
• Vertical Markets- These nonfitness industry facilities boast over 30,000 facilities.

Esercitazione Diritta, Wega Corporation’s most popular fitness equipment, is a patented technology for strength fitness equipment. All other strength fitness equipment manufacturers have users placed in a seated position when performing the exercises. Esercitazione Diritta instead requires the user to stand. This is advantageous due to several reasons. It strengthens lower body muscles which support the body. It also improves the central motor skills required to keep the body upright in the face of the weight lifting forces. Circuit Fitness Importing is able to offer a competitive edge because Esercitazione Diritta has been protected by patented technology. Esercitazione Diritta can be moved around thanks to its casters.

Management

Max Peruggio will manage Circuit Fitness Importing. Max has many accomplishments to show that he is well qualified to run this business model.

• Project manager for civil or military projects with a budget exceeding $100 Million.
• Sales manager with proven track record, who increased sales of a design company by 10-fold in only two years.
• Fluently proficient in English and Italian
• Italian goods are successfully imported to the U.S.A.

Circuit Fitness Importing can quickly increase its market share by combining exceptional products, an exclusive license to import the patented technology, and a skilled sales and project manager. According to forecasts, the revenue for years 2 and 3 will reach $1.0million ($1.2 million) and $1.2million ($1.2 million respectively. For the same years net profit will be 6.0% and 6.98%.

1.1 Mission

Circuit Fitness Importing’s mission it to provide the U.S.A. with the most advanced and innovative fitness equipment is theirs. Circuit Fitness Importing strives to exceed the customer’s expectations. Circuit Fitness Importing is the best fitness equipment importer by offering only the highest quality products and premium support.

1.2 Keys to Success

• Customers will be more satisfied with the most innovative and best-selling product.
• Establish strong relationships with distributors and anticipate their needs.
• Employ strict financial controls to ensure profitability.

1.3 Objectives

• To be the exclusive U.S. importer for the revolutionary new Esercitazione Diritta exercise program.
• To generate revenue of $1,000,000 within 2 years.
• Within the first year, profitability is achieved.