Educational Software K-12 Business Plan Leave a comment

Introduction

Curriculum Companion Suites (CSS) is a medium-sized software development and consulting firm focused on making the educational process more efficient and effective for K-12 schools. CCS software serves as a virtual teaching assistant for the educational process. Students can electronically follow the curriculum through the central computer terminal located at the front.

The Company

CCS’ keys to success include CCS’ commitment to market knowledge and future potential direction for the educational process. CCS’ relationships also with many educational institutions.

Curriculum Companion suites is a start up company that consists of six executives with 76 employees. All functional areas of the company’s executives are represented, and each has 70 years combined experience in software development. Andrew Christiansen (major shareholder) and David Fields (minor shareholder) own 80%. Other investors also own a small portion. The company is not planning to go public as most of its funding comes from internal sources. CSS is incorporated in the state of Oregon by the two majority shareholders.

Products

CCS has a range of educational software available for every grade, from kindergarten to 12th. These software suites were developed in collaboration and partnership with major curriculum publishers, with whom CCS has strategic alliances.

CCS provides full installation, initial and ongoing consulting support. These services are included in every software package purchased.

The Market

There are only a few competitors in the learning information system vendors segment. These companies provide software products, installation and systems integration services for schools from kindergarten through 12th grade (K-12) in the United States. CCS competes with more traditional methods of education and training, as well as testing (e.g. pencil and paper). In addition, CCS competes with other companies offering educational software products to schools, such as International Business Machines Corporation, Apple Computer, Inc., and Mattel, Inc.

Educational institutions and school districts have not been active in searching out technical enhancements to the educational process. CCS has often used a more push-type marketing strategy. It has been necessary for the educational community to be “educated” about the potential of technical infrastructures being used to enhance learning.

CCS is the only competitor in this market. CCS plans to build a healthy market share with a goal for 10% by the end of the three-year period.

CCS targets urban/metropolitan schools as the best market to target, since this market has the highest revenue potential. In terms of technical logistics, customizations and software installs are more possible in this market. In this market, profitability is much higher.

Relationships have been established with a large number of educational institutions and school districts across the U.S. CCS has invested significant resources to study and understand the specific needs of current education.

Financial Considerations

CCS expects to raise a substantial amount of owner capital, and borrow a comparable amount in a guaranteed SBA 10-year loan. This will provide the majority of the current financing.

CCS intends to deliver generous sales in the first year, with steady grown in the second and third years of the plan.

1.1 Mission

Curriculum Companion Suites offers software curriculum solutions to K-12 schools across the U.S. CCS will provide solutions to improve the educational capabilities of schools.

1.2 Keys for Success

The keys to success in CCS include:

1. Company’s commitment to being alert to current and future educational environments.
2. CCS has relationships with many educational institutions and districts.