E-Commerce Retailer Business Plan Leave a comment

Opportunity

Problem

Modern science has provided us with information about our bodies and the opportunity to order things at home. Why should that only be an option for people with more income? We will ensure that everyone has the opportunity to enjoy health and convenience.

Solution

Nature’s Candy’s mission is to provide the finest in natural supplements using the Internet to lower the consumer’s cost. We are here to retain and attract customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.

Market

The market for nutritional supplement is a semi-mature one. It has medium entry barriers and high growth rates. Despite fierce competition, the market has seen a significant increase in growth rates of over 30%. These are the market leaders:

• GNC (General Nutritional Companies, Inc.). This is a specialty retailer that sells vitamins, minerals, and supplements for sports nutrition. GNC has more than 3,000 stores and earned $1.19 billion in 2000.

• Nature’s Sunshine Products, Inc., manufactures and sells a variety of supplements. This multi-level marketing company earned approximately $370 millions in 2000.

• Rexall Sundown, Inc. is a company that develops, manufactures, markets, sells and markets vitamins, nutritional supplements, consumer health products and other consumer products through distributors, retailers, mail order, and independent distributors. Rexall’s 2000 revenues were approximately $370 millions.

• International Vitamin Company, Inc. : IVC manufactures, packages, markets, and distributes private-label vitamins and nutritional supplements for drug stores, supermarkets, and health food shops. IVC’s revenues reached $107 million in 2000.

The primary channels of distribution in this market are:

• Mass Market Retailers (Fred Meyer, Rite Aide).
• Direct sales organizations
• Health Food Stores (GNC).
• Mail order catalogs, and the Internet

Competiton

The three main vitamin and supplement product categories in mass market retailers are broad-line brand, national and private label brands. The market comprises 60% of the national and broad line brands, while the 40% remaining is held by the private label brands.

Why Us?

Nature&#8217’s Candy’s mission is to offer the highest quality natural supplements through the Internet, at a lower cost to the consumer. We exist to maintain and attract customers. When we adhere to this maxim, everything else will fall into place. Our services will surpass the expectations of customers.

Expectations

Forecast

Nature’s Candy will become an icon ecommerce brand over the next three year through laser-focused advertising. The company hopes to grow and eventually make a profit within the second and third years.

Financial Highlights Year-by-Year

Financing Needed

We will start with $80,000 as a donation from our founders

Quack $45,000

Stewart $35,000