Custom Pottery Business Plan Leave a comment

Kaolin Calefactors is an Oregon-based company that designs, manufactures and markets custom dishware. Designs can be as varied as the customer wishes, but Sue Glazer favors modern or popular art. A typical customer would be someone buying handmade gifts for friends/relatives or someone who is interested to own unusual everyday dishware.

Kaolin Calefactors gives Sue Glazer an opportunity to combine her passions for ceramics and make money.

Kaolin Calefactors will use their competitive advantage as a customer-centric company model to quickly gain market share within the custom dishware sector. By month nine, profitability will be achieved and revenues for the third year are expected to exceed $78,000.

1.1 Objectives

The following are the goals for the first 3 years of operation:

• To create a company whose goal is to exceed customer’s expectations.
• To increase custom client numbers by 20% per annum.
• To start a business that can be sustained and leverage a hobby.

1.2 Mission

Kaolin Calefactors’#8217 goal is to make the best dishware pottery. We exist to attract and maintain customers. If we follow this maxim, all else will fall into place. We will exceed your expectations with our services.

1.3 Keys of Success

Innovative design and a customer-centric mindset are keys to success.