Surgical Medical Equipment Business Plan Leave a comment

Bioring SA produces niche-specific rings for cardiac valve repair. It has its headquarters in Lonay CH and a small manufacturing/assembly plant in Lonay Switzerland. Its products will be sold through single distributors or multiple distributors.

• This business plan is part of our regular business planning process. This plan is revised every quarter.
• We intend to create two new products in the next two years and to increase revenues.
• These are the key factors to success and crucial factors for the coming year.
• CE marking: Product approval
• Volume sales to dealers
• Planning for cash flow and financial control

Below is a chart that shows highlights of our financial performance for the next three-years. Profits and sales should grow.

1.1 Objectives

1. To establish Bioring SA’s market presence and attract distributors of new Bioring product lines.
2. To develop two new Bioring product lines by the fourth year.
3. To increase sales to $312,500 monthly sales by year two and $830,000 monthly at year three.
4. To manage expenditures in order to maximize dividends for shareholders.

1.2 Mission

Bioring SA focuses on open-heart surgery techniques. This business is based upon a company product, more specifically a cardiac implant called ‘#8220’ Kalangos Biodegradable Band.

We plan to make enough profit so that we can return a fair amount to our investors. This will allow us to continue growth and development of quality products. We promote diversity, creativity and fairness in our work environment.

1.3 Keys To Success

These are the keys for success in this business:

• Marketing: You can either deal with established international companies or national distributors.
• Product quality.
• Product approval in Europe, USA.
• Management: products delivered on time, costs controlled, marketing budgets managed. There is temptation to fixate too much on growth and neglect profits.