Specialty Clothing Retail Business Plan Leave a comment

Chicano Stylez (CS), a chic clothing and accessories shop, is aimed at Eugene’s growing Chicano/Hispanic population. We provide exclusive products from Los Angeles and South America. CS aims towards becoming Oregon’s leading cultural retail store. Our goal is to earn high profits while maintaining a high level of customer satisfaction. We offer a wide range of rare and high-quality products to our customers.

We are centrally situated in Eugene’s Hispanic neighborhood. We believe it is important to create an atmosphere of acceptance and community care, as well as a place where individuals can identify and bond with aspects of their culture. We take pride in offering children free services such as story nights and art lessons.

Chicano Stylez encourages a creative work environment for it’s employees, as well as a deep respect for diversity. Additionally, employees can achieve goals such as profit sharing to support company growth.

1.1 Objectives

1. Chicano Stylez to be the number one cultural retailer in Oregon
2. To make a small profit in the first one year.
3. To have a customer database of 5,000 by the end o of year 1.
4. To realize a positive net loss by year 2.

1.2 Keys to Success

Chicano Stylez must succeed:

• Offer high-quality products
• Provide excellent customer service
• Respect and be helpful in your community
• Establish customer loyalty that results in repeat purchases