Software Testing Business Plan Leave a comment

Cresta Testing, Inc., also known as the ‘#8220’ Company or Cresta Testing, Inc., is a globally innovative professional services company. It has a proven track record of excellence in quality assurance testing. Cresta decreases risk, reduces software production costs, and dramatically speeds up the time to market for new products.

Cresta has an experienced management team that aims to increase its annual growth by more than 40 percent (40%) through excellent customer service, proven competitive strategies, and a group who bring energy and enthusiasm to the Company’s sales and delivery processes. Cresta&#8217’s financials reflect reality and are conservative in comparison to the rest of the industry.

Professional services companies need to differentiate themselves in today’s flooded market of lowest cost, commodity-based, service providers. Cresta is unique in that our services and capabilities are all focused exclusively on quality assurance (QA) technology.

Customers are able to easily identify our identity. Customers know and love the value of specialists and will do business with them. Cresta can provide the right service, at the right moment.

The current climate of global terrorism, job insecurity and financial scrutiny requires that we adopt risk management strategies to protect our businesses and ensure their success.

Cresta’s contribution is significant in mitigating the risk. Clients are able to ensure that critical business applications work properly, with high performance and scaleability, as well supporting infrastructure and technology infrastructure. Our clients are educated so that they can do this on their own. We also execute quality assurance activities for them to ensure that financial management and service levels are met.

Cresta’s ‘#8220’ roots have grown within global financial services, which has our largest client base. They also provide reference-ability. For the immediate future, this target market should remains our focus, as it will simplify and control cost of sales and delivery, in addition to leveraging our prior work.

Cresta aspires to become a trusted advisor with all of our clients. The associated opportunities will allow Cresta truly to demonstrate Cresta’s value-add.

1.1 Mission

Cresta is committed to providing clients with a specialized reliable, high-quality and sophisticated alternative to internal resources. This includes the development and implementation on an international scale of top QA and testing infrastructures and methodologies. Cresta must offer an alternative to in-house resource by offering a high degree of practical experience, business know-how, sophistication, confidentiality, and business practice sophistication. Cresta offers a professional and more risk-free way for clients develop and implement testing and QA strategies than they can do it themselves.

Cresta must deliver the highest quality IT solutions to its clients through QA/strategic testing services that minimize risk and improve time-to-market, optimize ROI, and ensure the scalability, reliability, and availability of IT systems environments throughout an enterprise. Cresta must have a healthy financial balance, be able to charge a reasonable price for its services and offer a better service to its clients. Initial focus will be development of the New York City market focusing on the financial services community, and providing services for European clients in the United States.

1.2 Objectives

1. Maintaining profitability through efficient operations systems. A minimum gross margin (50%) and net profitability after tax (9%) must be achieved by year-end 2004. The yearly profitability levels will be equal or higher than the current leading public IT testing company.
2. Gaining a strong repeat customer base to maximize growth and achieve a minimum yearly growth rate of forty percent (40%) in each of the next two (2) years and a minimum yearly growth rate of fifteen (15%) thereafter.
3. Cresta&#8217s environment should be one of stability and continuous development

Cresta-certified consultants who have received all of the necessary training in selected toolsets by the end of the third quarter 2003. All consultants are certified in all major technologies by Cresta by the end of the first quarter 2004.

1.3 Keys for Success

1. Leverage Cresta&#8217’s positive reputation with marquis clients references to help close large, qualified business opportunities.
2. True industry specialization is essential. This will provide both a compelling competitive advantage and service differentiation.
3. Cresta certified consultant resources should be kept in the know for all tools and major technologies that Cresta uses in its target market.