Skateboard Gear Retail Business Plan Leave a comment

Burly Skate Shop is an apparel, shoe, and skateboarding shop for young people in Salem/Suburb. We offer apparel, shoes and accessories in a high-end, industrial-chic environment. Our store will exemplify the latest in cutting edge products and trends. We aim to be the leading retail store serving this market and will do everything we can to make it so.

Suburb’s first and only skateboard shop. Suburb’s market research shows that local skaters are dissatisfied with the retailers in their closest cities. Our aim is to grab 80% marketshare and establish a central hub of activity for local skateboarders and others who are interested in fashion and the latest trends. Burly will locate at 1234 Skate Rd N Suburb Oregon. This location places us squarely in the center of the residential and social areas frequented by our target market. This location is crucial to our success in the beginning and for long-term growth.

Ollie and Nollie will manage Burly. Nollie, the merchandising director, was the founder and executive director of operations for a foster-care advocacy and family advocacy group for the last 18 years. Nollie has two Masters Degrees. She also taught for nine years at a local college. Ollie Casperflip, personnel and marketing manager, has been the Executive Director of Administrations for the same foundation for the past 11 years. Ollie Casperflip has a Masters in Administration and has been a skateboarder since he was 14. Both of the owners have vast experience working with people aged 12-25. Their son, who was a skateboarder himself, was raised by the Casperflips. They also worked in the foster-care agency and were in constant contact with parents and children.

Based on solid market research, our conservative sales forecasts will result in a net profit of over $6,000 the first year and almost $20,000 the third year. To support this plan and to set it into motion, the owners contribute $5600 in cash and another $1200 in shortterm assets. To meet our startup needs, we are looking for $50,000 more in short-term loans. These will be repaid over three year.

1.1 Mission

Burly’s mission it to provide the best, most cutting-edge and newest merchandise, in an industrial-chic setting where they can meet, interact and learn from each others about the latest moves and trends. Our goal is to increase skateboarding culture by hosting safe and drug-free events.

1.2 Keys to Success

The primary keys to success for Burly are:

• Sell products that offer the most recent styles in boards, clothing, equipment to our clients, and allow them to have a positive association with skateboarding culture.
• Provide customized services such as gripping in-store and tools to repair and apply newly purchased parts. This allows customers to be repurchased and can refer friends.
• COMMUNICATE With our customer base via print magazine advertising, newspaper advertising and postcard mailings. These promotions promote skateboarder events, as well as bringing in semi-pro skaters sponsored through manufacturing companies. Our website will be another avenue for marketing and sales.
• ESTABLISH a prominent, accessible, friendly and dynamic website and storefront to position us as the top choice for our products in the market and beyond.
• ENSURE through daily management practices the values of Burly’s mission are followed so that a successful and growth-oriented business is developed and maintained.

1.3 Objectives

Burly has established three firm objectives it wishes to achieve in the next five years:

1. Four stores were located in exceptional retail areas by the end five of the year.

2. Gross Margin of 45% or more.

3. Net after-tax profit above 15% of sales