Printing Services Broker Business Plan Leave a comment

Copriso is a total solution provider for printing related services and products such as office stationery, brochures, business forms, and marketing materials to Denver area businesses. It is a Colorado-based company. Copriso operated for the last five years under the name ePrint, Inc., which was solely owned by Adam Suson. Adam joined the Sir Speedy franchise his father had created in 1972. From 1983 to 1996, Adam was responsible for scheduling, procurement, press operations and customer service. Adam, a former employee of Sir Speedy, became an independent consultant in printing when his family sold the franchise.

The name Copriso is a representation of Colorado Printing Solutions. The name change was caused by a conflict in Colorado’s name registration. The new name was a result of a Colorado name registration conflict. It was decided that aggressive marketing strategies should be used. This strategy uses direct mail and telephone solicitation. Copriso brought in a new business partner as part of this marketing strategy.

Paul Levy is a 15-year veteran in sales and marketing in both telephony technology and computer technology. Paul was consistent in his performance during that period. He also demonstrated consistency with the sales team, exceeding all sales goals. Quotas ranged from $1-$3 Million. Paul was responsible for both individual sales and sales management.

Printing is an unavoidable business expense for most businesses. Our combined experience and the resilience of this industry make us believe that this change in name ownership and our new marketing strategy will prove to be a good business decision. Here are the key success factors and key factors for next year.

• Implementing our new marketing plan.
• Our customer base will be increased
• Financial control and cash flow planning

We are looking for a long term loan to support our marketing strategy. This loan will help with expenses in the first year and ensure consistency in our marketing efforts due to the industry’s seasonality.

1.1 Mission

Copriso is a printing solutions provider dedicated to offering a single source for all printing needs with a priority on earning and maintaining our customer’s trust. Customers will receive exceptional service and a fair price while we maintain a reasonable margin. We will also maintain a friendly, fair, and creative work environment, that respects new ideas and hard work.

1.2 Objectives

1. To achieve substantial annual sales in the third year.

2. To establish a tiered client hierarchy:

• 20% Long-term, well-established customers
• 60% customers needing to meet periodic and ongoing irregular needs
• 20% of new customers who have unmet needs

3. To find 12 new appointment and bidding opportunities each month.

4. To establish two new long-term “quality” relationships per month.

5. To operate at 50%+ margin. This margin can be calculated using historical rates for the eight previous years.

6. To be a true ‘one-stop shop’ by being able address all of the customer’s printing requirements, from consulting and design assistance to printing and binding to distribution. Our goal is not to require our customers to source printing beyond our capabilities.

7. To spread awareness about Copriso and support sales and income goals by aggressive marketing and telephone contact. This awareness will be generated through word-of -mouth referrals as well as marketing. We will be using our existing customer base to solicit continued and enhanced business as well as requesting referral information from every customer. Copriso awareness will be promoted initially through direct mail and telephone sales. Future marketing plans are being considered with radio and television potentials.

8. To achieve a 30 percent annual growth rate. This number is arrived at using eight years of historical data and applying the new marketing plan.