Pet Photography Business Plan Leave a comment

Owners and their beloved pets … this is what makes our world go around. We know that there are many photography studios that will photograph your pet. However, they do not openly welcome your furry family members. Adorable Pet Photography treats pets as our only business. We are dedicated to capturing a moment you can remember forever to preserve a special relationship. With years of expertise and a calm approach, we can preserve your memories in beautiful photographs. We are committed to client satisfaction through the creation of a photograph that captures both the personality of the pet as well as the loving relationship between pet owner and pet.

Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner’s face when they see their beautiful family member captured in a stunning portrait. Staff and vendors will have to work hard for our superior customer service. This vision is manifested in three ways.

1. Produce outstanding results over and over again.
2. Recognized as the Southeast’s top pet photographer
3. Stay true to your commitment to customer service and satisfaction

High quality portraits, competitive pricing and exceptional customer service are our keys to success.

Adorable Pet Photography can be found in Atlanta, Georgia. We will have a staff of two, with plans to expand to a full-time operation within the next five years. The company is home-operated and sole proprietorship. The company plans to increase sales and grow the client base to make it a full-time enterprise. The company will offer a variety of custom portrait packages. Portrait sittings are available in either the well-equipped studio, the comfort of the client’s home, or in an outdoor setting. One assistant is needed for the photographer to be effective. The head photographer is the owner. Adorable Pet Photography makes a donation to the community. It will offer pro bono services to the local humane Society and fund awards for local cat and dog specialty shows.

Adorable Pet Photography founder, Adorable Pet Photography, has a long track record as a successful photographer. His architectural photos have been published in magazines like Southern Living. He is a graduate of Atlanta’s Showcase School. He owns all his equipment, so there are no expenses for photography equipment. Adorable Pet Photography does not require overhead as it is a home-based operation. Once the business is profitable and established, the owner’s salary will be taken from the year-end fund. The owner has invested $10,000 from his savings and another $10,000 from a friend. This will limit the owner’s short term debt to $12.350 from his credit union. The owner is already preapproved for the business.

Adorable Pet Photography will provide a copyright notice for all photographs. This copyright notice will protect against any client’s claim of ‘#8220’ innocent infringement. Adorable Pet Photography may require copyright releases forms from some clients. This will be primarily for breeders and organizers of pet specialty shows who will need to publish the photos.

The company will offer many products such as formal studio portraits, location portraits, holiday candid photos, portrait finishes, framing, and framing.

Adorable Pet Photography seeks out local vendors to forge strategic alliances that will allow them to offer more services and lower costs to their clients.

Many of today’s white-collar professionals, between the ages of 26 and 60, have at least one pet in the household. Pets are considered family members. Owners spend an average of $26 billion per year on specialty items, gourmet food, and cosmetic services. Adorable Pet Photography will reach these people by targeting the existing markets. By specializing on pet photography, we will fulfill an existing client need. Our quality products and services will be highlighted through advertising in the media, brochures and working relationships with pet specialty businesses and organizations frequented by potential clients.

This is what makes this industry so attractive. The number of households in the United States with pets has remained stable at approximately 58,000,000 over the past ten year, but the amount that Americans spend on their pets have exploded.

In 1993, pet-related items accounted for approximately $16 Billion in total retail sales. This number had increased to $22.6 billion by 1997, and is projected to rise to $28.5 billion in 2001. Experts predict that the industry will see steady growth over the next five years. This could be anywhere from three to fifteen percent. Existing pet services have seen a rise in popularity and this has opened up new avenues for pet care. Many entrepreneurs are creating businesses catering to pet owners such as Petco superstores.

Adorable Pet Photography stands out from the rest. We compete against the traditional portrait studio that can photograph pets. This is an adjunct to photographing humans. We compete against two exclusive pet photographers from the Atlanta Metropolitan area and a wide range of amateur photographers. We are not able to match the quality or price of any of our competitors.

These are the most serious threats to this venture:

• Sudden changes in the national or local economy are not unusual, as this is a luxury item.
• Greater competition in the Atlanta metropolitan market.
• Partnerships with breeder and animal societies, pet specialty show organizers, and pet specialty retailers have not been very successful.

One of the new threats to photographic studios is the advent of the computer/digital imaging process. Many sources predict that digital images will soon replace traditional film in the coming years. This may hold true for the amateur photographer as well as the technical or commercial photographer. However, Adorable Pet Photography believes that the timeless art of photography, as exhibited by Ansel Adams and Yuseff Karsh and Annie Leibowitz will still be captured on film. Digital imagery is an addition to portrait photography and will grow in use, but we don’t think it replaces artistic talent.

Adorable Pet Photography’s competitive edge is its commitment to customer service and satisfaction. We offer many services and have flexible scheduling. The latest technology is used to produce stunning photographic portraits. Adorable Pet Photography believes that pets are our primary business. It is not a sideline. We understand pets and how to get the right elements together for a successful portrait session. We are patient and we strive to deliver quality results.

Data suggests that Adorable Pet Photography is most likely to reach its target audience for portraits through their pet-related services. Adorable Pet Photography will establish working relationships with businesses such as grooming salons, specialty pet stores, and veterinary clinics. These businesses will be able to place our brochures and framed pet portraits. The local pet shows and breeder associations are another strong marketing option. Adorable Pet Photography will also establish relationships with specialty pet shops to offer candid photos of owners and pets in seasonal vignettes. It will not only generate revenue, but it will also serve as a marketing tool to increase our market reach.

Adorable Pet Photography is able, by starting on a smaller scale than others, to grow at an accelerated pace in order to keep up to demand. Although we aim to maintain a steady pace of sales growth, we know that sales will fluctuate between months. We anticipate holiday season sales to rise quickly, which will then slow down and allow for steady growth.

The break-even point will be reached more rapidly for Adorable Pet Photography than for other types of home-based businesses since start-up costs are limited and there is little to no staff to pay in the beginning. Because January is the post holiday slump, it will be the slowest month.

Cash flow is excellent. Adorable Pet Photography started with very little cash. However, the company’s rapid growth has allowed it to quickly gain financial ground. The cash flow is negative for only two months of the first year, during the expected off-season months; the business will be prepared for this with cash reserves, and will maintain positive cash balances.

1.1 Mission

Consumers have many choices today. Adorable Pet Photography strives every day to be the best for its clients. Providing high quality portraits, competitive pricing, and excellent customer service is our hallmark. Pet photography, even in strong economic times, can be expensive. Therefore, we offer portraits that not only capture the beauty of the pet but also its personality.

Interviews with clients and time spent with pets will help to achieve this. At Adorable Pet Photography, we view pets as members of the family. Through consistent, high-quality results we are committed to providing each client with value and satisfaction.

1.2 Keys To Success

The key to success at Adorable Pet Photography includes our commitment to quality and customer satisfaction. Three areas are our responsibility:

1. Consistent fulfillment the clients’#8217’s expectations.
2. High quality services at competitive prices
3. A fair and reasonable profit on each portrait.

1.3 Objectives

Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner’s face when they see their beautiful family member captured in a stunning portrait. Staff and vendors will have to work hard for our superior customer service. The vision manifests itself in three ways:

1. You can expect the same exceptional quality results over and over again.
2. Named Southeast’s best pet photographer
3. Be steadfast to our commitment for customer service and satisfaction.