Movie Theater Restaurant Business Plan Leave a comment

Megaplexes, which can hold more people in smaller spaces, are reducing the number of movie theatres. Many downtown theaters have been left vacant by this profit strategy. Second Run Pizza is an theater/restaurant that believes there are many theater-goers looking for a more satisfying, enjoyable, and affordable way to enjoy a movie and some food. Second Run Pizza plans to renovate the Majestic Theater in downtown Manhattan and create a small restaurant that will display second-run films that are still very popular among our target audience. We will offer a unique dining and movie experience at a reasonable price that will keep repeat customers coming back to the theater.

Robert Williamson, Judy Fillmore, and Judy Fillmore, the owners of Second Run Pizza, emphasize two key factors that are essential to the business’ success:

• Judy’s 15 years experience as a manager of four of the city’s most successful restaurants and Robert’s experience as manager of the Lighthouse Theater, a small art house theater which has recently returned to profitability under Robert’s stewardship.
• Robert’s seven-year working relationship with Premiere Film Distributors, which will supply the second run films for Second Run Pizza.

Our market and financial analyses have shown that a $300,000 start-up expense can result in $600,000.00 in sales per year, and high net profits for year three.

1.1 Objectives

• Sales above $600K for the first year; more than a quarter million for the third.
• In the first 12 months, salaries for personnel are less than $300K
• Profitable the first year with increasing net profits each year.

1.2 Mission

Second Run’s mission, it is to provide an unforgettable theater experience to our customers. Second Run will make their lives easier and will recommend Second Run to all of their friends. Customers will be thrilled with the high quality of our service, the excellent food, and the theater environment. After the movie ends, the applause is over. We think our customers will rather watch a new movie at Second Run than ever being squeezed into a Megaplex.

1.3 Keys for Success

• The best films for group viewing are those that work best in a group setting. Choose from comedy, horror or adventure films.
• Offer exceptional service that leaves a lasting impression
• Consistent entertainment and product quality.
• To enable capital growth, we must manage our cash flow and internal finances.
• Strenuous control over all costs at all times without exception.