Microbrewery Business Plan Leave a comment

Martin Cove Brewing Company is a microbrewery that has been successful in southern Oregon for three years. The company, located in Medford has experienced an increase in sales of 15% each year. Martin Cove Pilsner (Red Ale) are the product lines of the company. Martin Cove Brewing Company is expected to achieve $520,000 in annual sales. This was achieved with an initial investment of $150,000

Martin Cove Brewing Company handcrafts their beers in small batches of 20 barrels under the careful supervision of our brewers. In order to maintain a consistent high quality taste, modern brewing technologies are seamlessly combined into traditional brewing methods.

Martin Cove Brewing Company will expand its distribution to select metropolitan areas in Oregon. Martin Cove Brewing Company has grown to be one of the most loved microbreweries in the city over the last three decades. They plan to continue this trend throughout Oregon. The company will also introduce a traditional German Marzen-style lager. The expansion plan will be supported by internal cash flow and funding from the owner. Based on current sales success in southern Oregon, projections of future sales growth are made for the next three year. The effective implementation of this plan will result in sales revenues growing to $1.2 million by Year 3.

Martin Cove Brewing Company follows the same sales strategy used to grow Medford sales: remove all obstacles that stand between you, the customer, and yourself. Once the customer tastes the product, he or she will know the quality and craftsmanship that goes into every bottle of Martin Cove.

Martin Cove Microbrews is available in bars as much as in retail outlets. It will also be distributed through supermarkets. However, it is anticipated that it will be more difficult to get shelf space in national supermarkets.

1.1 Objectives

Martin Cove Brewing Company’s objectives are:

• In certain areas, build strong relationships with local beer distributors.
• Maintain tight control of cost and operation during expansion.
• Keep the company’s high-quality products.