Mexican Restaurant Business Plan Leave a comment

This business plan is designed to get investors. La Salsa Fresh Mexican Grill, one of the most popular franchises in Oregon, offers tremendous potential. La Salsa currently has locations in all the neighboring Oregon states and is growing. Santa Barbara Restaurant Group franchises La Salsa.

La Salsa in Eugene will succeed for two reasons. The first is because of the lack direct competition (nothing comparable in town), and secondly, because of the high demand in Eugene for a product such as this. Eugene is in preparation for a large population growth period, the current population of the greater Eugene/ Springfield metro area is over 300,000 according to Census 2000 and expanding.

Limited Liability Corporations (LLCs), created by investors to shield them from personal liability, are a great way to protect owners and investors. Over the next three years Benjamin D. Strock plans to expand La Salsa in Oregon, developing between 3 to 10 restaurants under the LLC. This business plan is limited to the first store plans. Future plans will include more specific goals. La Salsa has a range of store revenues that can reach between $400,000 and $1,000,000 depending on the location. SBRG estimates start-up expenses between $300,000.000 and $400,000, with an initial investment of approximately $600,000. The private investor will finance half of the money, while the small business loan will finance half. Net profits will be high, yielding an estimated $85,000 a year per store (possibly much more).

SBRG, the franchisor and owner of the franchise, will have control over pricing, training, building, advertising and other aspects in return for 8% to 10% gross sales. The first La Salsa Oregon location will likely be up and running in three months after the initial financing, provided that the location has been approved by the franchisor, franchisee, and investors.

1.1 Mission

La Salsa Fresh Mexican Grill in Eugene will be known as the most popular casual Mexican restaurant. While we are expanding to more than three locations, we will still adhere to our core principles. These six guiding principles will help you judge whether your decisions are appropriate.

• Create a positive work environment and treat your employees with respect and dignity.
• Be open to the idea of diversity in your business.
• Our customers deserve the highest quality food production, processing, and service.
• Building lasting relationships between guests.
• Contribute positively towards the communities and the environment.
• Recognize that profitability is essential to our future success.

1.2 Objectives

1. To limit investor and personal liability, create a LLC.
2. Three months to complete construction after financing.
3. First quarter net profit positive
4. Be a market leader for Eugene
5. Average monthly revenues of $60,000 and more
6. An increase in annual sales of between 3-7%

1.3 Keys of Success

1. Location, Location, Location.
2. Securing individual investors and bank financing at affordable interest rates.
3. Finding and hiring qualified motivated employees.
4. Marketing dollars can be controlled to increase sales.
5. Unparalleled food and exceptional taste.