Marketing Consulting Business Plan Leave a comment

MarketCamp is a Mexico City-based start up business that provides qualified traffic for local businesses. MarketCamp offers many services, such as detailed research, targeted internet advertising, mini-site creation, search engine submissions and statistical report.

The Market

Our primary market will be Mexico City’s business community. We are able to service small businesses as the monthly cost is just $1,000. But, because we have the expertise and focus to handle large clients, our services can be scaled up. While internet connectivity in Mexico is lower than in the U.S. at present, interest is rising. Though far behind the major industrial countries, Mexico maintains one of the fastest growth rates on the Internet with thousands of users and thousands of WWW sites. Mexican WWW sites have been growing at the rate of 200-300 per month this year. CompuServe Mexico, Mexico’s largest commercial Internet service provider has 30,000 subscribers. Spin Internet, on the other hand, has 28,000 Mexican users.

Competitive Edge

MarketCamp is able to offer a competitive advantage through its market expertise and extensive experience in a complex field. This is a real advantage because Paul Berry, founder and principal of MarketCamp has spent five years learning e-business skills in the United States. Paul obtained his MBA at the University of Oregon in 1992. After a short time, he worked as a software engineer for a small company. Paul wanted to see the East Coast so he moved from Oregon to Boston to join Forrester Research, the top Internet marketing research agency. It was Paul’s work at Forrester Research that provided him with the experience and insight that he will leverage for MarketCamp.

MarketCamp has forecasted sales at an optimistic level for year one. In year three, sales will increase by more than doubling. Year one will bring profitability. MarketCamp’s profit margin will steadily increase from year one to year three.

1.1 Objectives

These are the goals for the company.

• Within three months to be self-sufficient.
• In Year 1, sales were strong and steadily increased in Year 2, and Year 3.

1.2 Mission

MarketCamp can provide complete Internet marketing services, including targeted advertising, keyword combination search results, and mini sites that deliver an offer. This is all in a clean, statistically monitored environment.

1.3 Keys to Success

1. Retention of existing clients is key to generating repeat business.
2. Clients must make money, and know it.
3. Start with easily-demonstratable simple module, and build up from there.