Internet Cafe Business Plan Leave a comment

Opportunity

Problem

The public needs (1) access and access to all communication channels and information on the Internet. (2) access at a fair price and without being economically, politically or socially isolated.

Solution

JavaNet is unlike any other cafe. It will offer an exclusive forum for communication through the Internet. JavaNet’s purpose is to offer a forum for communication and entertainment that is social, educational, and fun.

Market

JavaNet caters to new users as well as those who have been using the Internet for a while and want to share their enthusiasm in a friendly environment. Furthermore, JavaNet will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. JavaNet will provide computers for professionals to use, or they can plug their notebooks into the Internet. JavaNet&#8217’s target market spans a wide age range: From Generation Xers who grew in a world of computers, to Baby Boomers who realized that computers today are not affordable.

Competition

Cafe Paradisio Coffee Corner, Full City Coffee Corner, Allann Bros. are the major competitors in retail coffee. These businesses are located near or in the downtown area and target a similar market to JavaNet’s (i.e. Business people and students who are educated and upwardly mobile.

Why Us?

JavaNet will adopt a differentiation strategy to be a market leader in cafes. By providing Internet service, JavaNet separates itself from all other cafes in Eugene. JavaNet is also able to offer Internet service in Eugene, providing a cozy environment and coffee as well as bakery items.

Expectations

Forecast

We intend to make more than 500,000 and close to 1,000,000 sales each year. We will have earnings year 2 and year 3

Financial Highlights for the Year

Financing Needed

The following is the financing that we have already obtained:

1. $24,000 Oregon Economic Development Fund
2. Cale Bruckner, owner of $19,000 personal savings
3. Five thousand dollars from three investors
4. Short-term loans up to $10,000