Integrated Communications Business Plan Leave a comment

The world of today is known as the “Information Age”. All businesses, big and small, must have effective and efficient business communication systems in order to consistently meet customer expectations, maintain a competitive edge, and ultimately be successful. No matter the size of a company, whether it’s large or small, it’s clear that without a reliable communication system to facilitate smooth transaction sealing, financial resources, skills, experience and talent are not enough. Communications is at the heart of regional and international integration, with the development of an efficient, cost effective and technologically advanced communications infrastructure essential to Botswana’s success in the global market. With the economies of most countries becoming increasingly sophisticated and knowledge-intensive, there is a greater need for the existence of an efficient network that will enable decision-makers to have access to timely and accurate data to facilitate decision-making and transaction sealing.

We are close to capturing a lucrative market in an industry that is rapidly growing. Aero Technologies is poised to take advantage of the growing number of entrepreneurs and increased competition from existing companies. We will carefully position our services/products. These services/products will be of exceptional quality to ensure client satisfaction and will be supported by outstanding customer service. Aero Technologies will provide the knowledge and expertise necessary for a market-oriented company to maintain and develop a strong communications system. We will provide many services for the business community and the public. The initial plans include five main lines of service, with the primary focus being Multimedia, Call Centre Facility, Data Communications and IT and Financial Services. Knowledge Consulting will also be offered.

We know that in order to thrive, clients need to be happy and flexible. This company will achieve its goals through a customer-centric approach, in which customer objectives are given top priority. This requires both skill and depth, as well time spent on understanding the needs of customers. Aero Technologies will regard the provision value-added, cross-functional services that cover the entire range of customer requirements as not only vital, but a competitive advantage. The company will ensure that every policy, procedure and system has the aim of improving flexibility and responding of the entire company. Interaction is key to achieving the full potential of a project. This includes marketing as a strategic weapon.

Once the needs and process are fully understood, industry experts and leading-edge products will be used to help the client develop the right solution.

Our marketing strategy will mainly be focused on ensuring that customers are aware of the services they can avail, and making the right information and services available for the right clients. We will implement a market penetration plan that will ensure our services become well-known and respected within our industry. Our marketing strategy will convey the quality and satisfaction of our services in every photograph, every promotion, as well as every publication. Our promotional strategy will involve integrating traditional advertising, breakfast seminars, events, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan.

We intend to build our project management team correctly. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows — a mutually beneficial relationship.

The intention is to go into partnership with NNN Limited, a company registered in QQQ, and provide financial, IT, and data communications consultancy services to industries in the application and use of latest technologies such as data communication and Wireless Application Protocol (WAP), enabling cellular telecommunications.

In a nutshell, we don’

We don’t intend to just market and sell our services, but we want to provide a service that ensures our clients customer satisfaction, better corporate logistics and reduces transaction costs. This will help us to maintain a good corporate image. However it should be noted that timing and information provision will be of the utmost importance and significance in terms of the project’s introduction onto the market. We are also aware that it is not easy to enter such a market, especially as it is still a new concept. In such a case the need will exist to aggressively market the concept to these organizations and individuals through various means. Hence the intention is to utilize the technical and business know-how of technical partners in order to implement and attain our business objectives.

NOTE: All currency value in this plan is expressed in Botswananpula [P].

1.1 Objectives

Our business strategy will be based on the need to offer quality services and products to our target clients while fully satisfying their needs. This will include the recruitment of a professional technical, sales, and telemarketing team as well as the provision of high quality custom-designed service to suit the clients’ particular needs.

Our marketing campaign will gradually increase our knowledge about the market segments we are targeting. This is especially important for organizations that seek to establish a competitive advantage in the market. Increased competition gives them the chance to concentrate on core activities and to gain more business from existing and new customers. Our marketing materials should reflect our image and reputation. We shall position ourselves as a quality total communications solution service provider that strives to provide effective and efficient communication solutions. We aim to build a strong relationship with all relevant stakeholders.

We aim to achieve the following goals:

• Provide quality professional services at a reasonable price and time.
• Develop a follow-up strategy to gauge performance with all our clients.
• Implement and maintain a quality control system and assurance policy.
• To establish and maintain cross-functional working communication to ensure that each department works harmoniously towards reaching company objectives.
• To foster a culture of continuous improvement to achieve customer satisfaction and efficiency.
• We are 100% committed to supporting growth in the economy.

1.2 Mission

Aero Technologies, Ltd., provides marketing-oriented businesses with a high-quality, reliable alternative to their in-house resources. They can help you develop your business, market, and channel on a regional and local scale. Aero Technologies, Ltd. is a true alternative to in-house resource. It offers high levels of experience, knowledge, contacts, confidentiality, and a high level of professionalism. Aero Technologies offers a professional and less risky method of communicating with various stakeholders than working alone with their staff. Aero Technologies must also maintain financial balance, charge a reasonable value for its services, and deliver a higher value to its clients. The initial focus will be on developing regional markets or international clients in Botswana. Aero Technologies is an ideal place to work. The company offers a stimulating, creative, rewarding, supportive, and respectful workplace. Aero Technologies delivers excellent value to customers and fair rewards to its owners, employees and shareholders.

We want to foster and maintain a positive, creative, respectful, and enjoyable workplace environment. Our employees will be fairly compensated and encouraged respect for the customer. In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future. We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly compensate investors for the money and risk.

1.3 Keys to Success

These are the keys to this project

#8217 will be a success because of its ability to market segment by identifying niche markets and implementing strategies. This is why the company will be implementing personal selling and direct market strategies to its target markets. These are the key success indicators.

1. High quality service to fulfill the promise. Confidentiality, reliability, and trustworthiness through providing uncompromising services. This means that we use the most recent technology, hardware, and software, as well as highly-trained staff, to achieve the above.
2. Fast response to clients&#8217′ orders: We don’t want to be a hindrance to our clients, for any reason. It will affect our reputation, image, and future business. Therefore, we need to keep in touch with our clients so that they can get the best solutions.
3. Skill level and depth of understanding: In light of the nature and relative youth of the services we offer, it will be crucial that our personnel have the required skill level and depth of knowledge in order to determine the delivery of the service(s).
4. Marketing expertise: A highly volatile market will require you to aggressively market your business and the services you offer to keep your clients’ minds occupied. Companies looking to enter our market will find this a temporary deterrent. Advertising will be an advantage.
5. Leveraging a large pool expertise: It will be a tremendous benefit to the company’s many alliances with technological partners, considering the intellectual and design capabilities these partners have in the areas of system integration, implementation, execution and lifecycle support, understanding, and the application of new technologies. This can be a competitive advantage.