High-Tech Marketing Business Plan Leave a comment

Acme Consulting is a consultancy company that specializes in the marketing of high-tech products in international markets. The company provides high-tech producers with a reliable, high quality alternative to their in-house resources for marketing, market development and channel development.

Acme Consulting will be created as a California C corporation based in Santa Clara County, owned by its principal investors and principal operators. The Santa Clara County Silicon Valley, which is the heart of America’s high-tech industry, will host the initial office.

Acme intends to target the large American and European high technology firms. We will be focusing on large manufacturing companies such as HP, IBM & Microsoft. Our secondary target is medium-sized firms in high growth sectors such as multimedia or software. Acme&#8217’s biggest challenge will be to position itself as a real company consulting, and a corporate purchase that is relatively risk-free.

Industry competition comes in several forms, the most significant being companies that choose to do business development and market research in-house. There are also well-respected management consulting firms, such as Arthur Anderson and Boston Consulting Group. These firms are broad-based and don’t focus on any particular market. A flawed organizational structure often makes it difficult for these companies to provide the most qualified people for their clients’ projects. Other competitors include Dataquest Research Institute and Stanford Research Institute, which are market research firms. Acme Consulting has an advantage over such companies because Acme Consulting provides high quality consulting to integrate market research data with company goals.

Acme Consulting’s pricing will be competitive with those of the top-brand consultants. Acme Consulting’s pricing is consistent with its overall positioning as a provider of high-level expertise.

The founders of Acme are ex-marketers for consulting services, personal computers and market research in international markets. Acme is a formalization of the consulting services that they offer. Acme should be managed jointly by working partners. We start with 3-5 partners.

The firm expects to make approximately $65,000 in profits by year three, with a net profit margin at 6%. The company intends to take on approximately $130,000 of current debt and to raise $50,000 in long term debt in order to invest in long-term assets. The company does not expect any cash flow problems to arise.

1.1 Objectives

1. In Year 1, sales were $550,000, and in Year 3, sales were $1 million.
2. Gross margin higher than 70%.
3. Net income more than 5% of sales by Year 3.

1.2 Mission

Acme Consulting offers high-tech manufacturers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development on an international scale. Acme Consulting is a true alternative to in-house resources. It offers high levels of experience, knowledge, contacts, confidentiality, and a high level of confidentiality. Acme can help clients develop new areas more professionally and with less risk than working entirely in-house. Acme must have the ability and financial stability to charge high fees for its services while delivering a better service to its clients. Development in the European and Latin American market or for European clients in America will be Acme’s initial focus.

1.3 Keys of Success

1. Excellence in fulfilling the promise.
2. Create visibility to increase business leads.
3. A single pool of expertise can be leveraged into multiple revenue generation opportunities.