Gifts and Collectibles Retail Shop Business Plan Leave a comment

Classique Gifts Etc. Classique Gifts Etc. is a new retail store that sells fine gifts, collectible dolls, and accessories. The Lexington, Kentucky location will cater to middle and upper-class buyers who want a unique shopping experience beyond the bustling malls. The store will offer a wide range of quality, unique products and friendly, knowledgeable customer service. It is also conveniently located in a quiet area.

This business plan can be used to get financing up to $50,000 for inventory purchase and to cover operating expenses in the first one year. We request a $10,000 credit card to be used for low cash flow periods. Brenda and Charles Gajdik are expected to own and manage the store as a team. As an equity investment, they will contribute $40,000 cash to the store, which can be used for start-up costs, equipment purchase, and operating capital.

This plan is very conservative when compared with a comparable business in Lexington. Brenda has evaluated the strengths of this store and believes it could be improved.

1.1 Objectives

• To develop Classique Gifts Etc. Central Kentucky’s top gift store.
• To begin and maintain a gross profit margin above 40% for the first year.
• Through personal customer service, marketing and customer acquisition, we aim to acquire 4,000 customers in the second year.
• To make a substantial net income by the end 3.

1.2 Mission

Classique Gifts Etc. will be a boutique gift shop that specializes in collectible dolls, fine gifts and accessories. We strive to offer high-quality products and friendly customer service.

Success Keys 1.3

To be successful in this business, we need:

• Sell products the customer desires and are of the highest quality.
• Offer friendly customer service
• Good vendor/supplier relationships will allow for quick shipment.
• To take advantage of Christmas shopping season, advertise and promote our store right away.
• Keep track of sales and inventory. Adjust inventory levels as needed.