Electronics Repair Shop Business Plan Leave a comment

Tucson is a startup business that is located in Tucson Arizona. The company specializes is the repair and selling of home electronics, including TVs DVDs VCRs as well as CD players.

People who value their entertainment equipment will be our target audience. We’ll also focus on people who own more expensive electronics and where repairs would be cheaper than replacing them. VCRs, especially low-end models, are more affordable than replacing them.

The company is owned and managed by James Munroe, a retired Navy Commander with a degree in electrical engineering from the University of Texas-Austin. He is an electronics technician certified by various brands. He plans to hire his son to assist with the growth and running of the business.

1.1 Objectives

Tucson Electronics (TE), a growth-oriented company, is a great example of entrepreneurship. It aims to be a regional leader for TV/VCR/home-speaker repair within a span of ten years, with offices in Tucson and Phoenix. The following are the goals for Tucson Electronics over the next three-years:

• By year three, steady growth in sales revenue is possible
• By year five, you will have a market share of 20% in the Tucson area.
• Expand product range to include satellite service installation authorization and home entertainment electronics sales.

1.2 Mission

The mission of Tucson Electronics is to provide high quality, convenient and comprehensive TV/DVD/VCR and home electronics repair at a low cost. Trust is the key aspect of our business. Our firm’s goal is 100% customer satisfaction. This includes quality, friendliness and speed of completion. We are constantly looking for new ways to meet our customers’ needs while keeping our costs down.

Success Keys 1.3

A TV/VCR repair company builds its client base by building relationships with each customer one at a while. Most of this is done through established marketing methods (ads on billboards, billboards, etc.). Tucson Electronics’ success is based on these key principles:

• High-quality work.
• Pay attention at all times to professional appearances
• Knowledgeable technicians that are approachable and helpful to customers.
• To provide the best service, we must maintain a strict managerial oversight of costs.