E-commerce Internet Business Plan Leave a comment

Popular culture is no longer regional. Cable television, syndicated radio shows, and the Internet have created a world in which a New York fashion statement can be seen in just days in small towns in the Midwest. Young customers have higher expectations and more demands for products that are culturally relevant because of the speed of our telecommunication system.

FireStarters will sell youth products and clothing to small towns and communities in the United States.

FireStarters differs from other youth-oriented ecommerce websites in that it is only focused on small-town America customers. The target customer, aged between 11-18, is a young person who listens and participates in youth activities like skateboarding or snowboarding. Our target customer will search for alternative clothing trends in large metropolitan areas as an inspiration. FireStarters will only advertise in small towns with 100,000-150,000 residents. FireStarters can promote its product line in these small, youth-oriented communities.

1.1 Mission

FireStarters’ mission is to provide unique youth-oriented fashion and products for small-town America.

1.2 Keys to Success

• A website that is accessible and easy to navigate. Similar to a trip into your favorite store, where you will always find what you are looking for.
• Excellent vendor relationship that will facilitate quick shipment of orders.
• Advertise effectively to youth-oriented companies in your communities.
• Design a store image that is both trendy and attractive for our customers.