Driving School Business Plan Leave a comment

Markam Driving School (MDS) offers a wide range of driver services. Markam Driving School (MDS) aims to be a one-stop provider for all your driver needs. At the moment, Markam offers private and business driver education in Seattle, WA. MDS is an affordable facility that offers excellent service.

1.1 Objectives

Markam Driving School (MDS), has the following objectives for the next three year:

• Achieve sales revenues of approximately $2.1 million by year three.
• Expand by starting up two more facilities (one in Portland, OR and the other in Tacoma)
• You can become the low-cost provider for comprehensive driving instruction services in the Pacific Northwest.

1.2 Mission

The mission of Markam Driving School is to provide high quality, convenient and comprehensive driver education courses at the lowest cost. The most important aspect of driver education is SAFETY. Markam Driving School aims to provide our graduates with the most safe driving records in the Pacific Northwest. We also aim to capitalize on that reputation to increase market share.

1.3 Keys To Success

Markam Driving School has reached a significant point in its history. The company’s impressive record of providing drivers education services at an affordable price with comparable quality in the Seattle area has led to it being ready to expand into other parts of the Pacific Northwest. The firm plans to open two more facilities, one in Portland, OR and the other in Tacoma, WA.

Six years ago, when the company was founded, the owners realized that there was a great untapped opportunity in this industry. No company was providing what the customers truly demanded, high quality driver education at the lowest possible cost. Large companies were charging too much for their services and the local companies were not providing enough programs and services or they were poor quality. There was a way to make synergy with suppliers and buyers. By doing this, a company can reduce costs, eliminate competition and increase market share. This has been MDS&#8217’s driving strategy since its inception. This steady growth in a mature market has proved the company’s management policy to be successful over time. The company is now ready to expand. Here are the keys to its success in the next three-years.

• Reduced costs mean that the company’s gross profit rises to 66%
• Name a cost controller for each of these new facilities, who will report to both the president/general manager.
• For every employee, implement a cost-reduction plan.
• In order to reduce costs even further, strengthen and promote strategic alliances and partnerships between suppliers.
• Aggressively pursue contracts with organizations who need our services such as police departments, high schools and trucking agencies.