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Digital Marketing Agency Business Plan Leave a comment
Overview
54 & Cloudy was founded by Tom and Stephen, both industry veterans. They bring together more than 20 years experience in helping small- to medium-sized businesses reach their digital goals.
54 & Cloudy was a small consulting firm for the past two year. Now, they are looking to raise funds to become a full-service agency. They will need to buy technology assets and increase their staff to meet client demand. 54 & Cloudy will have to invest in internal resources for managing all the new clients as they increase their marketing efforts.
54 & Cloudy will initially operate as a remote company with resources in various areas of the business, including Search Engine Optimization (“SEO”), Conversion Rate Optimization(“CRO”), paid advertising (including search), and contractors who will support auxiliary income streams like content writing and design services.
54 & Cloudy is well-positioned to quickly become one of the most trusted digital marketing agencies in the industry given its existing reputation and the plans of building a proprietary technology solution that will bring meaningful value to clients. 54 & Cloudy has built a strong reputation in the market and is well-positioned to continue that success. 54 & Cloudy can increase staffing and expand its service offerings to meet client requirements.
Service Offerings
54 & Cloudy will increase their revenue streams to four after they have completed their fundraising.
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Search Engine Optimization
- SEO marketing services include SEO strategy development, technical SEO, keyword targeting, content marketing, and link building
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Paid advertising
- This includes full-service PPC marketing efforts including search engine advertising and paid shopping ads. Display ads, paid Social Media ads, retargeting, social media ads, and more
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Conversion Rate Optimization
- eCommerce CRO Services will run thousands of AB test across a variety eCommerce platforms with the aim of driving sales. 54 & Cloudy, a team consisting of UX analysts and psychological experts, will increase not only the average order and customer lifetime worth for clients through targeted user analysis.
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Copywriting & Design Services
- A team of industry-focused content writers/designers who can translate the voice and tone a client uses into high-converting copy or rich, engaging design
Expectations
Finance Required
54 & Cloudy’s success in the industry is a testament to their ability to obtain an SBA loan of $300,000. This will allow 54 & Cloudy to purchase initial startup technology costs and cover initial cash flow requirements as 54 & Cloudy increases customer acquisition. 54 & Cloudy has a loss in Year 1.
Forecast
DMA is expected to grow strongly in the coming five years due to industry growth and the development of 54 & Cloudy’s technology platform. 54 & Cloudy will be able to service new clients as well as existing clients. 54 & Cloudy will gain additional wallet share as it expands its services and becomes a one stop-shop for digital marketing. 54 & Cloudy will see a significant increase in company revenue after securing their debt capital, and hiring several resource to reach 2023 revenue of $2535,009 which will rise to $12.6million by 2026. EBITDA is expected to grow from $738526 at the end of 2023, to $5.115,174 at the end of 2026.
