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Diaper Manufacturer Business Plan Leave a comment
Today, the disposable napkin, an invention that revolutionized baby care, is a practical solution for the problem of wet, dirty baby bottoms all over the globe.
We are about to enter a profitable market in a country that is growing. Baby Nappies World is poised to enter the baby nappies market and penetrate it with the current fertility rate at 4.2 kids . Baby Nappies World stands ready to profit from this low growth rate, minimal local competition, and its dedicated and experienced staff. It also has excellent order procurement and effective marketing. In Botswana, the initial goal is to distribute sanitary pads and nappies for institutions and organizations such as hospitals and wholesalers.
Initial plans are to produce approximately 300 diapers per hour 5 days a week, utilizing an 8 hour working day, enabling us to produce a total of 48,000 diapers per month. As production becomes more efficient, the monthly average should be approximately 56,000. This would be diapers alone. We do plan to produce sanitary napkins, but only on an order basis.
We know that to be successful in this highly untapped market, it is necessary to be flexible, responsive, and to delight customers by providing what they desire, at the right time, in the exact quantities. Our main goal is to build and strengthen our market presence, which will be made possible by the environment in which it operates.
Our marketing strategy will mainly be focused on making customers aware of our existence, and the products which we produce. We want to ensure that the right information is available to the correct customers. Our market penetration strategy will allow us to become well-known in the market and be respected. We will ensure that our products’ prices are competitive with those of South African counterparts and that customers appreciate our product quality. To ensure we are viable and profitable, however, we will charge prices that include the cost of production as well as distribution. We are proud of the fact that most of our wholesalers, intermediaries and customers consider South African products to offer greater quality and reliability. This will force us to market our products aggressively and to provide excellent customer service to our clients to ensure a long-term relationship.
Our target markets include wholesalers, institutions, and other intermediaries that frequently order in bulk for their clients, as well concerned individuals. Hence there will be need to network with the various decision-makers/order-makers to ensure we receive orders for our products.
We intend to compensate our personnel well, so as to retain their invaluable expertise and to ensure job satisfaction and enrichment through delegation of authority. We intend to achieve optimal productivity whilst realizing the full potential of each of our employees through provision of health care, generous profit sharing, plus a minimum of three weeks vacation. Awards will be given out to outstanding individuals for hard work and production so as to not only show our appreciation, but to instill a sense of fun into the work and promote the maintenance of high standards.
We expect sales to grow from more than 748,800 in the first year, to more than 1,075,200 the second and to P1,142,000.400 the third year.
The appeal of our venture is based on the fact that customers will prefer our products to those of other competitors due to their low prices and high quality. Baby Nappies World’’s ongoing initiatives aim to drive sales and market share as well as productivity, in order to give an additional push towards the achievement of corporate goals.
1 Courtesy Central Statistic Office
NOTE: All currency figures included in this plan are in Botswanan Pula, (P).
1.1 Keys to Success
- Quick response to customers’#8217’s requests: We can’t afford to delay clients for any reason. This will negatively impact our reputation and our image, as well as our future business. We must communicate with our clients constantly to ensure products are delivered on-time and to their specifications.
This will allow us to build trust and long-lasting relationships.
1.2 Objectives
Our business strategy will revolve around the need to provide quality disposable baby nappies, geriatric/adult diapers and sanitary pads to the various institutions and wholesalers that need them, in the process fully satisfying their requirements. This shall be undertaken through adequate training and recruitment of a professional team dedicated to providing and catering the customer’s needs.
We intend to ensure that our marketing campaign increases the knowledge of our products and services to the various market segments we shall be targeting. This is particularly so with organisations increasingly looking at obtaining quality products at the lowest prices as they strive to increase profitability.
We want to provide well-written introductory letters, and other promotional materials that will help our clients get a better understanding of the products we offer and the advantages of using them. Clients are often influenced by well-designed company profiles and business cards when they consider ordering our products. This will ensure that our products are more popular.
In summary we intend to attain the following objectives:
- To provide high quality diapers or sanitary pads that are on-time and within budget.
- Be enthusiastically satisfied with your customers every day.
- Assure economical utilization of resources through capacity utilization, minimising stock/inventory, and low-cost, high-quality materials.
- Contribute to our communities, and the environment.
- Establish a market presence that assures short-term and long-term profitability, growth and market share, which will ultimately convert to business success.
1.3 Mission
We are fully committed in delivering high quality disposable baby diapers, geriatric/adult nappies and sanitary pads to our respective communities. We want to foster a productive, happy, fulfilling, and enjoyable work environment. Our employees will be fairly compensated and encouraged by customers to respect our products and to make their requests. We aim for fair and responsible profits, sufficient to keep the company financially strong for both the short and the long term, and to fairly pay employees for their effort and work.
