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Coffee Kiosk Business Plan Leave a comment
Opportunity
Problem
There are many types of coffees, and caffeinated specialty beverages that can be paired with the snacks we offer. Some prefer black and some prefer sweet, weak coffee. Some prefer green Tea. There is something for everyone.
Solution
The Daily Perc serves the highest quality hot and cold beverages. They specialize in specialty coffees, blended drinks, and other custom-made beverages. TDP will also be selling soft drinks and fresh-baked pastries as well as confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.
Market
The United States is an extremely mobile country. The invention of the automobile allowed us to be more mobile and thrived. It has only gotten worse. America is home to more than 250million people. The majority of these people are too young, too old or too poor for an automobile. There are however more licensed vehicles than there are people. Mobility has been a key component of our society’s existence.
Our market is made up of consumers who have busy schedules, a desire for quality, and disposable income. While they wish they could sit down in a coffee shop to sip unique blended coffee beverages and read the morning papers, they don’t have time. They have the desire for the uniquely blended drink, but they have to hurry through their busy lives.
Competiton
The Daily Perc has four major competitors in its drive-thru segment. They include national specialty beverages chains, like Panera and Starbucks; local coffee houses and cafes; with established clienteles; quality products; fast food restaurants; and convenience shops. Each outlet has a distinct clientele.
Patrons to a Starbucks, or to one of the local cafes, are looking for the “experience” of the coffee house. They want the ability to “design” their coffee, smell the fresh pastry, listen to the soothing Italian music, and read the local paper or visit with an acquaintance. It is a relaxing, slow paced environment.
Patrons of the fast food restaurants or the convenience stores are just the opposite. They don’t have time to chat and will pay a lot for any beverage that the machine makes, so long as it’s fast. They pay for the gas, and then they’re back on the road. They know the value of time, despite having the ability and taste to discern good from evil.
Mobile Cafes would be competing with fast food restaurants on campus, provided they are within easy reach of the customer. Vending machines and cafeterias at school or company can also be competitors. In this environment, consumers want a quick, inexpensive, high-quality, and convenient refreshment that allows them to return to their work, class, or other activities.
Mobile Cafes will compete with all other vendors that are licensed to sell refreshments at festivals and fairs. Event attendees expect to pay higher prices for quality products.
Why Us?
The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. TDP also offers soft drinks, freshly baked pastries, and other confections. TDP will offer hot apple cider, hot cocoa, frozen coffees and other beverages seasonally.
Expectations
Forecast
The Daily Perc’#8217s financial picture is very encouraging. TDP is a cash-based company so the initial cost of starting a business is considerably lower than many other start ups. TDP understands the process is labor-intensive and that it requires a higher level talent. TDP’’s competitors will have a tough time competing with TDP because of its financial investments in their employees. For the purpose of this pro-forma plan, the facilities and equipment are financed. These items are capital expenditures and will be available for financing. So that the product is always fresh, and price drops can be taken advantage of, it will be kept as low as possible.
The Daily Perc sees an initial combination of long-term financing and investments.
The ability to finance it without the need of additional equity or borrowing investment. This will require that growth is slower than normal, but it will be a steady, financially sound expansion based on customer requests and product demand.
Financial Highlights by Year
You will need financing
Planned investment
Partner 1 $20,000
Partner 2 $20,000
Partner 3 $20,000
Partner 4 $20,000
Partner 5 $20,000
Partner 6 $20,000
Partner 7 $20,000.
Partner 8 $20,250
Partner 9 $28,250
Partner 10 $21,250
Total of $221.950
