Coffee Export Business Plan Leave a comment

Silvera & Sons makes green Arabica coffee beans, grown in Brazil, for export to American specialty brewers. It also sells to Brazilian wholesalers. We will increase production capacity from 72,000/60kg to 120-160,000/60kg annually. Our coffee is unique amongst the rest. The top five percent of Arabica beans available on the market are prepared by us. Customers love this product because it allows them to differentiate themselves from specialty roasters. In the past six years, demand for our coffee has exceeded the amount we are able to supply and we have been forced to refuse requests for larger shipments.

The first year will see a thirty percent increase in sales, which is expected to surpass ($BRL). In year three the plant will run at maximum capacity and based on the current price of coffee we expect excellent profits ($BRL). Current importers have given us positive signals that more beans will be sold.

Our keys to success include:

1. Establishing and maintaining working relations and contractual agreements with American importers, Brazilian coffee brokers, and wholesalers.
2. Bringing the new facility to maximum production within three years of operation.
3. Increase our profit margin through the use technology that is more advanced in the new facility.
4. Through targeted communications, we communicate effectively to customers and potential customers our position as a distinguished provider of Arabica beans of the highest quality in the world.

1.1 Objectives

Silvera & Sons aims at:

• The proposed facility is expected to increase production and sell 78,000/60kg bag per year, and approximately 100,000/60kg bags/year in the first year. It will also be able to reach a maximum capacity of 120,000/60kg bags/year by year three.
• In the first year of operation, increase sales significantly.
• Establish strategic relationships with 10-15 American importers in Los Angeles, San Francisco, & Seattle.
• In the next three-years, increase gross margins

1.2 Mission

Silvera & Sons Ltda aims for coffee lovers and importers by meeting or exceeding minimum quality standards. We also strive to offer the highest quality product at a reasonable price. We value the relationships that we have with customers both past and present and will continue to do so by offering exceptional product quality, personal service and efficient delivery. Honesty and responsibility will be our commitment to Brazil and its customers.

1.3 Keys for Success

The keys to success for Silvera & Sons are:

• Establishing and maintaining business relationships and contract agreements with American importers.
• Bringing the new facility to maximum production within three years of operation.
• Increasing our profit margin with the use of improved technology in the new facility.
• Effectively communicating, to current and potential customers, our position as a differentiated provider of the highest quality Arabica beans in the world.