Catering Company Business Plan Leave a comment

Opportunity

Problem

The Philadelphia kosher catering market is an interesting one. Recently they have discovered they really like and need kosher food. It’s healthy, organic and a healthier way to eat. It keeps people healthy. It is essential that people eat good food.

Solution

Fressen will occupy a niche in the kosher catering market that offers new, creative menu items, broadening people’s conception of kosher food. The market is divided into two segments based on household income.

Market

The kosher catering business in Philadelphia is fairly unique. At the low- to mid-price point of the cost spectrum, there are four other kosher caters. These caterers typically serve the market who must have kosher foods served at events due to religious beliefs but are not able or willing to pay the extra cost of kosher catering. These caterers all offer fairly standard menus. There is a fifth caterer that also serves the lower end of the market (defined as middle class) but serves the high end of the market as well. Despite the fact that Philadelphia has a large wealth population, they are still not being served.

Competition

Fressen Catering’s competitive edge lies in its ability to serve customers and creative approach with kosher cuisine. Fressen Catering stands out from the crowd in the kosher catering industry, which is dominated largely by large companies with high demand. In turn, there is less pressure to accommodate customers. Fressen is approaching customers as if there were substantial competition between service providers. Fressen Catering will establish a long-lasting relationship by emphasizing customer satisfaction.

Why Us?

Fressen Catering’s mission it to provide the best kosher caterers for customers. Customers are our goal. If we follow this maxim, all else will follow. Our services will exceed the expectations of our customers.

Expectations

Forecast

Fressen Catering is expected to turn a profit in the next year. It will be fully operational and well-staffed, able to support Susan and her employees. Susan will be able, in year 4, to repay the loan amount of 90,000.

Financial Highlights Year-by-Year

Financing Required

The company requires $130,000. Susan will put in $40,000 while family members and friends will chip in $90,000.