Business Development Business Plan Leave a comment

Opportunity

Problem

Botswana’s increasing entrepreneurial population and fierce competition between existing businesses has resulted in a higher demand for market research and services. Companies need market research to stay ahead.

Solution

Palms and Bonds is based in Botswana and offers the expertise that a proactive-oriented and market-opportunity seeking company needs to develop and enter new product distribution and new market segments in new markets. We are committed to providing a range of essential services to both business and the general public. These services can be divided into two main categories: Business and Training Services. Our business services can be taken as marketing research, market research reports, project-based consulting, business and marketing plans, plan consulting and writing, high-level retainer consulting and company registration. Our training services include workshops or seminars on topics like sales and market, as well in-house training of secretaries, receptionists, and sales and/or marketing personnel.

Market

Our target markets are more open to the idea of high-quality business consultancy services and low-quality ones. This is a good trend as it represents our target markets and thus offers us a lot of opportunity. An increasing number of people now appreciate the value of accurate information.

Another trend is that companies are increasingly relying on specialized, focused consultants to replace in-house resources. Companies are looking for out-sourcing (but unfortunately few offer such a service) and, in general, a preference for variable costs instead of fixed costs.

Competition

There are numerous companies operating in Gaborone who classify themselves as “business consultants”. However, most of these businesses are actually bookkeeping and secretarial companies. There are many companies that provide similar services to us, which is great. However, not all of them specialize or offer market/marketing research. The following are our main competitors.

Why Us?

Palms and Bonds offers clients reliable, quality information and proposals for business development, market development, and channel development that will maximize business development. A true alternative to in-house resources we offer a very high level of practical experience, know-how, contacts, and confidentiality. Palms and Bonds can offer comprehensive solutions for clients that will help foster business growth. Working with Palms and Bonds can be a more professional and risk-free way to grow new areas than working in-house. Palms and Bonds have to be able and willing to pay a fair and reasonable price for their services and offer a better service to their clients. Initial focus will be development of the local market clientele.

Expectations

Forecast

Below is the table with three year sales projections. The table below shows that as we gain market reputation and establish ourselves on the marketplace, sales are expected to rise faster than in the initial year.

Financial projections are in Botswanan Pula (P).

Financial Highlights Year-by-Year

Financing Required

Each co-founder will contribute $35,000 for a total investment in the amount of $70,000 The total cost of start-up capital (including legal fees, logo design and stationery) came to about $49,000. The additional $20,000. worth of start-up assets needed and used included personal computers and vehicles.