Amusement Park Business Plan Leave a comment

I&B Investments LLC is a new limited-liability company that was formed under the laws and regulations of Utah.

This document provides information about our business, including the company’s structure, future goals, venture capital requirements, investment analysis, and industry trends.

I&B Investments has made the family entertainment industry its primary focus. The company has worked to develop one or more family entertainment centers (FECs) to provide quality entertainment for the Weber County, Utah community.

Focused on family entertainment in a family-oriented community, I&B Investments is a company primed to take advantage of an expanding and profitable industry.

Entertainment is the buzzword for the new millennium. David L. Malmuth (senior vice president, TrizenHahn Development Corp.), observed that “people aren’t interested in just buying things.” They want an experience. According to David L. Malmuth, senior vice president of the TrizenHahn Development Corp., authenticity, fun, participation are key ingredients for creating successful experiences. Americans have money and will spend it on entertainment. Statistics show that the United States spends more on entertainment than it does on clothes or health care.

Quality family entertainment is the focus of I&B Investments. In the initial phase of development, one FEC will be constructed and commercialized. FECs proposed by the company will offer the type family entertainment and adventure that today’s market expects.

The site that is being proposed for the first time is located on a parcel measuring ten acres in Weber County. It will be followed by a second site within five year.

In addition to other funding and capitalization efforts detailed herein, the Company anticipates that it will seek funds from the Government Redevelopment Agency which may assist in the purchasing of land for development of the proposed sites.

A U.S. Census Bureau recent census revealed that from 1990 to 1998, personal amusement and recreation consumption increased by $31.5B. With an industry total of $56.2B, this is a staggering increase. Source: U.S. Census Bureau. Statistical Summary of the U.S. 2000 &#8211 ; The National Income and Product Accounts (U.S.), 1929-94, Vol.

Based on the current entertainment pricing and cost structure in the local recreation and amusement industries, we believe that FEC&#8217’s anticipated gross sales potential will reach several million dollars within the first year.

We are confident that our team of strong managers and our innovative marketing plan will result in a minimum of five percent annual growth.

1.1 Objectives

The company’s mission is to provide full-service FECs of high quality that will be approved by the LDS majority it serves.

Our goals include the following:

1. Our first year saw us capture 10% of the market.
2. Our gross margins have seen a slight increase during our second year of operations.
3. A minimum 10% increase of our market share in each of our first five-years.

Weber County has no FECs that are of high quality. The company believes that it will be a leader in FEC manufacturing in the Northern Wasatch Front if it enters the market first and establishes quality facilities.

Our main objective is to make a positive impact on the community where we do business. We know we will survive if the residents vote for us.

1.2 Mission

I&B Investments was established solely to make I&B Investments a successful and well managed business. However, I&B Investments also strives to create an atmosphere that is fun and exciting for the whole family.

1.3 Keys to Success

Based on our research we discovered that parents and their kids (ages 5-15, 55, respectively) are our primary target market. With that in mind, we intend to design our facilities to address this primary market, while keeping in mind the secondary markets such a teens and young adults.

We believe these are the keys to our success:

• Offering a wide range of entertainment activities
• Secure and ample parking
• Indoor activities to keep you entertained all year
• The use of state-of-the-art technology
• Simple access

We believe that there are ways to minimize risk factors.

• To sustain operations for the first year, initial capitalization
• Low overhead through the use of multi-skilled employees and continual training
• Strong customer base through aggressive marketing
• Solid community ties and participation
• Eliminate collection costs by establishing cash/credit/debit card only facilities