Opportunity
Problem
Washington State is short of high quality coffee shops and bakeries that provide fresh, delicious coffee.
Solution
JJB offers many coffee and espresso products. All are made from high-quality imported coffee beans. JJB offers a wide range of coffee and espresso products tailored to meet the needs of each customer.
Market
Because Washington has a cool climate for eight months out of the year, hot coffee products are very much in demand. In the warmer four months, hot coffee products are very much in demand. Most of the day’s activity takes place before ten o’clock in the morning, with steady flows for the rest of day.
Competiton
There is not much competition in the area and they don’t provide the same quality of service and product quality that JJB does. Customers in the area are looking for high-quality products and a relaxed atmosphere. They desire a unique, classy experience.
Why Us
JJB is managed by two partners. These partners represent sales/management and finance/administration areas, respectively. The partners will finance the startup from their savings. It will also provide a financial cushion in the initial months.
Expectations
Forecast
JJB forecasts its sales in the three years following the plan. JJB should break even by the fourth month of its operation as it steadily increases its sales. The first two years of JJB’s operation were relatively profitable, with profits increasing slightly in the third year. We project $140,000 investment by the founders.
Financial Highlights for the Year
Financing is Required
There are some requirements for startup companies
- Startup expenses of $64K including $3K legal, $20K location premises renovation, $40K expensed equipment, and $1K other. Because they were incurred prior to launch, these are included in the negative retained earnings.
- A minimum of $70K is required to open a bank account. (in initial balance)
- Additional current assets equal to $12K (in the initial balance)
- Assets for long-term purposes of $65 (in an initial balance)
Funding
- $110K initial investment by founders. (Shows up in the initial balance as Paid In Capital.
- SBA $100K 10-year loan (in initial balance).
- Accounts payable to startup: $1K (in initial balance)